Whom You Know: It's Summertime In Manhattan With This Weather: Murad Launches Essential-C Day Moisture SPF 30 to Defend Against Environmental Aging SPF Increase Offers Greater Protection for Daily Sun Exposure Recommended by Whom You Know

Thursday, April 8, 2010

It's Summertime In Manhattan With This Weather: Murad Launches Essential-C Day Moisture SPF 30 to Defend Against Environmental Aging SPF Increase Offers Greater Protection for Daily Sun Exposure Recommended by Whom You Know

Murad, Inc. has announced the launch of its new Essential-C Day Moisture SPF 30 to help protect and strengthen skin against environmental aging. Essential-C Day Moisture SPF 30 blocks UVA/UVB rays to prevent sun and free radical damage and improves the appearance and elasticity of the skin through maintaining optimal hydration. With new technology that ensures the highest levels of stability in a topical Vitamin C product, Essential-C Day Moisture SPF 30 has maximum efficacy, from the first to the last drop. Our quest to find the best spf's for you this summer is underway, and we are pleased to recommend this winner from Murad!

Addressing primary skin concerns including hyperpigmentation and uneven skin tone and texture, Essential-C Day Moisture SPF 30 also helps reduce fine lines and wrinkles. Increased SPF protection defends skin from incidental exposure during day-to-day activities and prevents more environmental damage. This product contains:

Next-Generation Vitamin C and Patented Skin Repair System to improve firmness and elasticity

Whom You Know's Beauty Panel put this to the test, and they said:

Murad Essential-C Day Moisture SPF 30 helps to hydrate and protect your face, neck and throat. It protects and strengthens skin against environmental aging by blocking UVA/UVB rays. Being aware of the news about skin cancer it is just wonderful to know that Murad Essential-C Day Moisture SPF 30 delivers powerful antioxidant-rich sunscreen shields and restores environmentally stressed skin. The antioxidants and broad spectrum sunscreens fight the sun and free radical damage. It maintains optimal hydration by improving the skin’s barrier function through the Ectoin binding the water to the skin, preserving the hydration longer. It is dermatologist developed while being tested on people not animals. The next generation Vitamin C and the patented Skin Repair System improve the skins firmness and elasticity. Also you may conveniently tote this lightly in any bag, great to take on any overnight or trip. What a nice feeling to feel the glow of youthful, sun shielded skin!

Murad’s Essential Day Moisture SPF 30 really is great. It felt thick but silky when I applied it. It did a wonderful job of keeping my skin moist and protected throughout the day. It blocks harmful UVA/UVB rays and free radical damage. My face had the sun protection but without the heavy feel I get from sometimes using a thick SPF. My dermatologist recommends vitamin C for my skin as it keep my skin youthful, so this is the best combo product I have found that incorporates both. I highly recommend the smooth, silkiness of this product. All day my skin felt hydrated and firm. Over time I noticed an improvement in the elasticity, particularly on my forehead.

It really felt light as a cream moisturizer and it did not cause me any breakouts.

I’m a huge fan of Murad’s skin care line. I have used some of the products in the past, and really liked them. I like to switch up my moisturizers and cleansers, and since summer is approaching, I was looking for something with SPF in it. The Murad C-Day moisturizer is a combination of a sun protector and a moisturizer in one. It goes on smoothly without feeling too heavy or too light. And it provides the right amount of moisture to the skin. My skin felt firm and fresh after the application. I also feel great using it on its own because I know that my skin is protected from the harmful rays of the sun! I no longer have to worry about applying a sun block over my moisturizer, because I know that the Murad C-Day moisturizer will moisturize and protect my skin in one single application.

Murad Essential-C Day Moisture SPF 15 is the reason for the love of my new skin. I feel pretty without makeup on for the first time ever! Since I have started using the product my skin has started to look healthy and clean. I love that this product is light and not greasy and protects your skin from the sun. I also love that I don't have to worry about putting SPF on because it already comes in this moisturizer. You can't ask for a more amazing product that is in this bottle! After using this product for a while I love the way the texture of my face has changed. My skin looks more youthful, smooth, and I feel like my skin has brightened up! Murad has always been a trusty go to, but this product just truly rocks my world!

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad’s unified theory of health and aging.

Ectoin, a protective substance produced by organisms called extremophiles that thrive in the harshest conditions on the planet, improves skin’s barrier function by reducing transepidermal water loss to preserve and maintain optimal hydration levels

Antioxidants and Broad Spectrum Sunscreens to fight sun and free radical damage

Essential-C Day Moisture SPF 30 is available for $60.00 at the Murad Inclusive Health^® Spa, Murad.com, Sephora, Ulta and leading salon and spa locations.

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