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Friday, April 23, 2010

Shine on … with the Metallic Effect of ORLY’s Foil FX Collection Introducing a Metallic Lacquer that’s Gentle on the Nails

In step with the metallics that ruled the runway during the Spring 2010 fashion shows in New York, Paris and Milan, ORLY introduces the FOIL FX Collection that delivers a uniquely texturized foil effect. Peachy Deegan will think it will put some shine into your spring!  The ORLY FOIL FX Collection extends fashion all the way to fingertips and toes, offering the sought-after “Minx-look” in an easy-to-use and affordable Lacquer formula that won’t damage nails or break the bank. Great news, since bold and “blinged-out” nails are THE must-have accessory this spring!

The Foil FX Collection includes three new Lacquers:  
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Rage: Rose Nail Lacquer with a Metallic Foil Finish
Shine: Silver Nail Lacquer with a Metallic Foil Finish
Luxe: Gold Nail Lacquer with a Metallic Foil Finish
 
These are so much fun for a weekend night out in Manhattan!  Be sure to try them all to make your nails sparkle as much as this city.  All ORLY Nail Lacquers including the Foil FX Collection are free of DBP and all traces of Toluene, Formaldehyde and Formaldehyde resin.

The Foil FX Collection Lacquers will be available beginning March 2010 for $7.50 each.  ORLY Nail Lacquers and Treatment products are available at orlybeauty.com, Sally Beauty, Ulta and fine salons and spas throughout the U.S. and in over 70 countries worldwide.  

www.orlybeauty.com

 Jeff Pink founded ORLY in 1975 with a simple idea: to innovate natural nail care.  By creating leading-edge products and tools designed not only to beautify, but to respond to the needs of salon professionals, ORLY’s beauty experts have redefined nail care and nail fashion.  

ORLY’s dynamic color palette includes over 150 lacquer shades that are completely free of DBP, formaldehyde and toluene.  As much a trendsetter as a nail care innovator, ORLY also introduced the first-ever iconic nail look: the Original French Manicure® and reinvented lacquer application with the award-winning Gripper Cap™.  ORLY embodies quality that beauty professionals in over 66 countries worldwide rely upon.

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