Whom You Know: Aliph™ Introduces Jawbone ICON™, The World’s First Truly Intelligent Bluetooth® Headset “New Icon for Personal Expression” Is Now Accessible to Everyone. Peachy Deegan Loves the Thinker!

Monday, May 10, 2010

Aliph™ Introduces Jawbone ICON™, The World’s First Truly Intelligent Bluetooth® Headset “New Icon for Personal Expression” Is Now Accessible to Everyone. Peachy Deegan Loves the Thinker!

We love to tell you about new Gadgets, and the new Thinker by Jawbone is just fabulous! Aliph -- maker of the market-leading Jawbone® Bluetooth headset and inventor of NoiseAssassin®, the world’s first and only military-grade noise-eliminating technology -- today unveiled its most sophisticated product yet, Jawbone ICON. Peachy has been using hers and it is so small, discreet and works like a charm. Never has she worn an earpiece before, other than diamond earrings of course, but you know we are now talking about one that goes with your phone: a Bluetooth! And she has been using it EVERY DAY since we got it, we like it that much!

So easy to set up no matter what your phone is, the Jawbone Icon (and we have the Thinker model) will make your life easier since you don't have to hold your phone. An on/off switch on the Jawbone and another button that ends a call, it is so intuitive and it does not sacrifice quality of sound at all. Of course, like all other cell phone gadgets it is not great when it is super windy as it was this past weekend in Manhattan, but in regular conversation even on noisy streets it is perfect. Even when we talk to older people without great hearing, they can hear us on the Jawbone!

Jawbone ICON offers unprecedented ease of use and audio quality as well as an industry-first software platform called MyTALK™ that lets users personalize and update their Jawbones via the web. Jawbone ICON will be available for $99.99 beginning January 18 in six unique design personas. And since Peachy is always thinking, she got The Thinker.

“In building the next generation of wearable computing, we focused maniacally on creating the world’s best customer experience. We incorporated significant intelligence into the headset and as a result this is the simplest-to-operate Jawbone ever created, with a rich array of design choices to suit any preference or lifestyle. We like to call it a new icon for personal expression,” said Hosain Rahman, Aliph’s CEO.

Industry-first intelligence makes Jawbone ICON easy, convenient and personal

Jawbone ICON offers built-in intelligence and the ability to personalize with the click of a mouse using the all-new MyTALK platform, currently in private beta at mytalk.jawbone.com.

“Each customer is an individual, with unique tastes and preferences. With this in mind, we invented MyTALK as a place where people could go to get a richer in-ear experience. MyTALK is just a hint of the exciting ways people will be able to breathe life into their Jawbones over time,” said Rahman.

“Customers also tell us they don’t want to reach for their phone when their hands and eyes need to be elsewhere, like on the steering wheel and on the road. So Jawbone ICON uses its brains to now whisper important information like caller ID and remaining battery life into the user’s ear,” he added.

New personalization and convenience features include:

MyTALK AudioApps. Lets users personalize the voice that conveys information into their ear. French, German and Spanish languages are also available.
MyTALK DialApps. Lets users customize an easy access button linking directly to services of their choice such as free directory assistance, voice-to-SMS and voice dial.
Simultaneous Multipoint. Lets users switch seamlessly between two calls on different cell phones.
On/Off slide switch and one-button control. Delivers radical simplicity.
Visual battery meter. Displays remaining battery life at top of iPhone screen.

Six stunning designs and personas deliver rich set of consumer choices

Jawbone ICON is smaller and lighter than its predecessors, and comes in six designs with lush textures and finishes rarely seen in consumer electronics.

“Design and self-expression have been at the core of every generation Jawbone to date, and now we launch an unprecedented suite of choices to match that personal style that makes you who you are,” said Yves Behar, Chief Creative Officer of Aliph. “The materials, textures, colors and surfaces of the Jawbone ICON line produce rich and distinct watch-like or jewelry-like results. The six breakthrough Jawbone ICON designs need to be touched and seen in person to be fully appreciated.”

“Each Jawbone ICON is infused with a unique and exciting look. Like characters in a film, each captures a different fun-to-wear persona,” he added.

New leaps in sound technology sustain Jawbone’s lead in audio quality

Continuing Jawbone’s leadership in sound technology, Jawbone ICON provides improved inbound audio quality as well as upgrades to its battlefield-tested NoiseAssassin technology. Audio advancements include:

NoiseAssassin 2.5 with wind reduction. Continues to provide the best noise elimination available.
Innovative speaker design and signal processing. Improves inbound audio clarity and volume.
Set-it-and-forget-it audio. Eliminates the need to adjust volume from one caller to the next.

Jawbone ICON Specifications

Talk Time: Up to 4.5 hours (varies by phone)

Standby Time: More than 10 days

Range: At least 33 feet (10 meters)

Charge: 80% charge in 35 minutes, 100% charge in less than 1 hour

Weight: 8 grams

Fit: 7 earbud sizes + 1 premium adjustable earloop

Accessories: AC power adaptor, micro-USB flex cable

Supports Multipoint: Pairs with up to 8 devices, 2 simultaneous connections

Supports Bluetooth: 2.1 + EDR (Enhanced Data Rate), 2.0, 1.2, 1.1

Packaging: 100% recyclable

Pricing

The MSRP for Jawbone ICON is $99.99. There is no charge for MyTALK.

Availability

Jawbone ICON is available starting January 18 at Verizon ® stores and on Aliph’s website at www.jawbone.com. Distribution of Jawbone ICON will soon thereafter expand to Apple®, AT&T®, Best Buy Mobile® and other cellular carrier and retail stores nationwide. Jawbone ICON will be available internationally beginning in March.

Jawbone MyTALK is currently available at mytalk.jawbone.com as an invitation-only private beta. Jawbone MyTALK is expected to go into public beta soon.

About Aliph

Aliph is committed to creating personal technology products that deliver an unsurpassed user experience. The company’s flagship product, the award-winning Jawbone Bluetooth headset, first disrupted the industry in 2006 with its military-grade NoiseAssassin technology and instantly became recognized as the best Bluetooth headset available. In 2010, Jawbone ICON becomes the company’s most innovative Jawbone yet; introducing unmatched ease of use, personalization, sound quality and design into the consumer marketplace.

Co-founded by Alexander Asseily and Hosain Rahman, Aliph is a privately-held company headquartered in San Francisco

www.jawbone.com

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/