Whom You Know: Chevrolet Retail Sales Up 32 Percent, Driven by Consumer Demand for Silverado, Malibu, Equinox, Traverse and Camaro

Tuesday, May 4, 2010

Chevrolet Retail Sales Up 32 Percent, Driven by Consumer Demand for Silverado, Malibu, Equinox, Traverse and Camaro

Chevrolet posted 135,369 sales in April, a 17 percent increase over April 2009. This includes 84,668 retail sales, a 32 percent increase over April 2009, and the seventh straight month of year-over-year retail sales gains. Much of that increase was a result of strong consumer demand for the Chevrolet Silverado, Malibu, Equinox, Traverse and Camaro – all of which posted year-over-year retail sales increases of 20 percent or more.

“The April sales numbers illustrate that customers appreciate Chevrolet’s unique combination of performance, design, durability, safety and value,” said Alan Batey, U.S. Vice President for Chevrolet Sales. “These are the same features that Consumers Digest considered before naming the Silverado, Malibu, Equinox, Traverse and Camaro Best Buys for 2010.”

The Chevrolet Silverado posted 23,105 retail sales in April – up 23 percent over April 2009, and the second consecutive month of year-over-year retail sales increases.
The Chevrolet Malibu posted 12,546 retail sales in April – up 38 percent over April 2009, and the seventh consecutive month of year-over-year sales increases in excess of 10 percent.
The 2010 Chevrolet Equinox posted 10,322 retail sales in April – up 276 percent over April 2009, and is the tenth consecutive month of year-over-year sales increases compared to the previous model. In April, the Equinox average “days to turn” was just 15 days.
The Chevrolet Camaro posted 7,830 retail sales in April – up from 359 retail sales in April 2009, as May was the first full month of sales.
The Chevrolet Traverse posted 6,844 retail sales in April – up 30 percent over April 2009. Calendar year to date, Traverse sales are up 10 percent over 2009.

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