Whom You Know: Chevy Drives Fútbol Fans to “Get Into the Action” this Summer Chevy partners with Univision’s Republica Deportiva to launch first-ever mobile tour across the US and unveils www.GranJugadaChevy.com

Tuesday, May 25, 2010

Chevy Drives Fútbol Fans to “Get Into the Action” this Summer Chevy partners with Univision’s Republica Deportiva to launch first-ever mobile tour across the US and unveils www.GranJugadaChevy.com

Today Chevrolet kicks off La Embajada de la Republica Deportiva Chevy (The Chevy Embassy of the Sports Republic) mobile tour and its new portal www.GranJugadaChevy.com (The Great Chevy Play), two new sports-themed properties that offer soccer fans exciting ways to enjoy the biggest soccer matches of the summer.

La Embajada de la Republica Deportiva Chevy will bring sports fans together to experience their favorite sports show alongside the safest, most dependable vehicles on the road today – Chevy. Chevy’s La Embajada will make multiple stops in top Hispanic markets starting in Los Angeles on May 29 and then onto San Antonio, Dallas, Houston, Chicago, New York, Philadelphia, Miami, Orlando and San Francisco.

“We are very proud to bring Hispanic sports fans new and exciting ways to enjoy their favorite sports as a family this summer,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “We welcome families to experience our dependable family of cars, crossovers and trucks and learn about OnStar, our safety ratings, fuel efficiency, performance and affordability.”

La Embajada Chevy will feature the following elements:

- A replica of the Republica Deportiva set where the show will be taped live in some cities and fans will have a chance to create their own video as a “Republica Deportiva Correspondent” that can be shared with friends online. (TBD)

- Opportunities to meet national and local Univision and sports celebrities

- “Multi-Sports Village” featuring Chevy’s 3-on-3 soccer game and exciting prizes

- The opportunity to experience Chevy’s first-in-class vehicles with OnStar:

Chevy Malibu: Named 2010 Top Safety Pick by Insurance Institute for Highway Safety
Chevy Equinox: Named 2010 Urban Truck of the Year by On Wheels Media
Chevy Traverse: Family SUV top pick by Consumer Reports 2010
Chevy Silverado: Pickup top pick by Consumer Reports 2010

Fans can also visit www.GranJugadaChevy.com to enjoy a virtual product experience of Chevy’s dependable vehicles, shopping tools, weekly $100 gift cards from Adidas and the chance to win a Malibu, Equinox, Traverse or Silverado. See website for official rules. Fans can also access La Embajada de la Republica Deportiva Chevy on GranJugadaChevy.com to learn exact tour dates and locations. (TBD)

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including the Cruze Eco and Volt, both arriving in late 2010. Cruze Eco will offer up to 40 mpg highway while the Chevrolet Volt will offer up to 40 miles of electric, gas-free driving and an additional 300 miles of extended range (based on GM testing; official EPA estimates not yet available). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

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