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Thursday, May 27, 2010

COMPLETE YOUR SIMPLE CLEANSING ROUTINE WITH DEBUT MOISTURIZERS FROM SIMPLE THE U.K.’S NO. 1 FACIAL SKINCARE BRAND*

Peachy Deegan is partly English (American!).  Does anyone even say English American?  The English DID practically start America singlehandedly though we are obviously no longer a Kingdom country.  She has lived in London in the pre-Whom You Know era, and has visited it since Whom You Know.  Peachy just loves going into Boots and checking out the products, as you might imagine!  She used Simple before Whom You Know in the UK, and we are pleased to kick off our coverage of Simple!  



THINK: Hydrating skincare, simple yet effective.  


WHAT THEY ARE: Two must-have moisturizers making their U.S. debut. Rounding out its sought-after skincare collection, U.K. brand Simple introduces its cult favorite moisturizers stateside: Kind To Skin Vital Vitamin Day Cream SPF 15 UVA/UVB Sunscreens and Kind To Skin Vital Vitamin Night Cream. The perfect complement to Simple’s array of gentle, effective cleansers, these hydrating formulas for day and night enable every Simple fan to complete the brand’s “cleanse, tone and moisturize” regimen with the perfect hydrators. Like all products in the Dermatologist tested, sensitive skin-friendly line, the moisturizers are formulated with the kindest, gentlest ingredients possible to help maintain healthy, hydrated skin. 


Available exclusively at Duane Reade locations, the new moisturizers are perfume- and color-free. Like all Simple skincare products, the Kind To Skin Vital Vitamin formulas are gentle enough for even the most sensitive skin. The new additions to the collection includes the Kind To Skin Vital Vitamin Night Cream which we tested and recommend.  It helps restore and replenish skin overnight.  It is a great everyday nightcream and is a perfect size for travel.  You will be amazed at the value with this vitamin-enriched night cream. Ideal for sensitive skin, the formula softens and moisturizes with Pro-Vitamin B5 as well as Vitamin EGlycerin hydrates and nourishes and Allantoin softens and Bisabolol soothes for maximum overnight results.

    WHAT IT COSTS: $9.99
    WHERE TO FIND THEM: Duane Reade, or Boots in the UK


    *IRI UK Non-medicated Facial Skincare Units 52 w/e 28th November 2009

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