Gotham Gadgets: WHAT’S ON TAP AT WARING … Waring Pro® Professional 10-Cup Programmable Coffeemaker Recommended by Whom You Know. We are pleased to begin coverage of Waring!

Daily coffee preparation at home increased by 5% in 2009, and is likely to continue rising this year, according to Specialty Coffee Retailer’s Ten 2010 Trends*.  As consumers persist in finding ways to stretch their dollars and are presented with an ever-increasing variety of home brewing options, the demand for coffeemakers should continue to grow.  We are not sure anyone at Whom You Know could live without our required daily caffeine intake, so we were pleased to test this essential model!  Whom You Know is pleased to kick off our coverage of Waring.  This is an excellent basic coffee machine for family use and it makes 10 cups.  The beautiful stainless steel makes it an asset to your kitchen countertop, even if you are one that does not like clutter.  With a swing out filter basket that is easy to fill when you are very tired, the Waring Pro® Professional 10-Cup Programmable Coffeemaker is a Godsend morning, noon and night, or whenever you need that extra jolt of caffeine encouragement.  We recommend the Waring Pro® Professional 10-Cup Programmable Coffeemaker!

“Consumers have become more savvy with the allocation of their discretionary income over the past year, and a three dollar cup of coffee is no longer considered an acceptable daily expense,” says Mary Rodgers, Director of Marketing Communications for Waring.  “Brewing coffee at home is a logical and highly satisfying alternative, and Waring is helping to remind consumers of the simple pleasures of a perfectly home-brewed cup of coffee.”

The Waring Pro® Professional 10-Cup Programmable Coffeemaker (model no. CMS100) provides home brewers with a high quality machine that serves as a strong reminder that when it comes to the perfect cup, nothing is better than having one’s own coffeemaker in the kitchen.  We even think you should buy 2: one to keep in the office as well!  No one wants to be subject to the subpar standards of some offices: drink your coffee in style and taste with Waring!

The Key Ingredients to Look for in a Coffeemaker:

Customized Features:

Waring’s new Professional Coffeemaker with glass carafe has several features that make it perfect for at-home brewing.  The unit has a 24-hour advanced brew start that allows for wide-ranging programmability; a Brew Pause feature that stops the flow of coffee from the filter basket when the carafe is removed from the heater plate so that a cup can be poured mid-brew; and a two-hour automatic shutoff.  The coffeemaker also has a wide, clear-view water level window, a Ready Tone that signifies the end of the brewing process, and a 1-4 cup setting for brewing smaller pots of coffee.

Convenience:

The Waring Pro® Professional 10-Cup Programmable Coffeemaker is also equipped with an easy-to-use control panel that includes a blue LCD digital clock display as well as the buttons for the various functions.  In addition, the coffeemaker has a push-button swing-out filter basket holder for simple filling and an easy-pour glass carafe with brewed coffee markings for two to ten cups.

Design:

Waring’s Professional Coffeemaker has a brushed stainless steel housing with black accents and a sleek, compact design that conserves counter space.

Nuts & Bolts:

Everyday Retail Price:                                              $69.99

Availability:                                                                May 2010

                                               

Warranty:                                                                   Limited one-year

About Waring:

Waring, universally known for introducing the first blender in America, is one of today’s leading manufacturers of professional quality appliances for the home, foodservice and laboratory industries. The company manufactures culinary appliances in two product segments:  Waring Pro®, a line of professional quality consumer products that includes everything from blenders, juice extractors, citrus juicers and drink mixers to toasters, food slicers and convection ovens, and the Commercial Division, which includes high-speed, high-volume food processors and blenders. Waring was established in 1937 when Fred Waring, a popular entertainer, introduced the blender (then called the “Miracle Mixer”) at the National Restaurant Show in Chicago. Waring was acquired in 1998 by Conair Corporation, which also owns Cuisinart. Waring’s website is www.waringpro.com.

* Specialty Coffee Retailer’s Ten 2010 Trends story was published in the August 2009 issue