All Columns in Alphabetical Order


Wednesday, May 19, 2010

L'Oreal Densifying Shampoo for Thinning Hair Recommeded by Whom You Know

Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship. Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair.  

The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density.  The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The haircare range includes three shampoos and one conditioner; the styling range includes a definition wax, a sculpting fiber paste, and a strong hold gel. Through a color-coded number system, L’Oréal Professionnel Homme also offers clear descriptions for men when it comes to product hold and strength for ease of selection.

Statistics show that men are now spending more than $4 billion each year on grooming products.1  In fact, according to AC Nielson, sales from men’s grooming products grew almost 70% between 2002 and 2005, compared with only a 6% increase in the women’s market.2  Additionally, 64% of men view hair as their most important attribute even over the way that they are dressed.3 

As men become increasingly concerned about their appearance and want products clearly designed for them, it has created an opportunity for L’Oréal Professionnel to provide hair salons with a premium professional product offering for men, complete with haircolor, haircare and styling products.  

The Homme Centers
The concept of the Homme Centers was developed through L’Oréal Professionnel’s research into the men’s grooming market, in which the key finding was the need to consider the salon’s environment.  It is important to show that a salon’s business caters to men from the moment a client looks at a salon.  By creating a masculine space, men can immediately feel at ease.  
Through a partnership with a select group of salons, L’Oréal Professionnel Homme has created the Homme environment that showcases different interpretations of a unique Homme business model.  Featuring different salon personalities such as the exclusive men’s salon and the celebrity-stylist salon, these select salons offer different insights and learnings on how Homme has helped develop their men’s business.  The salons launched in late March. 

The Range
Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship 

Haircare
Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair. The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density.  The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The top notes features fresh citrus and nutmeg notes. The middle notes contain cardamom, jasmine and ozone. The bottom notes are woody base with cedar and musk notes.   Whom You Know tried L’Oreal L'Oreal Densifying Shampoo for Thinning Hair, and it provides notable results!  Our panel stated:

L'Oreal Densifying Shampoo for Thinning Hair is a great product for those who are noticing hair loss. My hair use to be so thick but I noticed that in the past year it has started to thin out. I started using this shampoo and WOW! I have seen a noticeable difference. The shampoo smells amazing. I also love that my hair looks so thick! I have used a few other shampoos but this once makes a difference.

Balding is such a issue for men. And take a look, hair loss is seemingly becoming even more of a problem these days. So the sooner Men start fighting it the better. Another great men’s hair product from the experts, L’Oreal Homme, is their Densifying Shampoo for Thinning Hair.  Actual anti-hair loss ingredients seep into your hair follicle and strengthen it to help from thinning to occur. Gentle to the scalp, this product smells fresh without much fragrance at all. There is no time to loose, start treating thinning hair immediately with this trustworthy product from L’Oreal.

I am in denial about my thinning hair.  However, when I used this, the results brought me back to my younger days where I had quite the mane!  When your hair looks great, you feel better so this improves your appearance of course but also boosts your personal morale.  I love this product by L'Oreal and it's the best on the market I've seen for thinning hair.


***

Availability
L’Oréal Professionnel Homme will be launched nationwide to professional hair salons in May 2009. 

About L’Oréal Professionnel
L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium services and innovative products for the salon industry and its clients.  As the innovators of modern haircolor in 1909, L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market.  L’Oréal Professionnel's multi-brand portfolio includes diverse styling and haircare products including Série Expert, Texture Expert, Colorist Collection as well as professional haircolor brands Majirel, Richesse, LuoColor and Platinium.  L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit www.lorealprofessionnel.com for a salon near you.


1
American Salon, October 2008.
2
American Salon, October 2008.
3
Heath and Beauty, 2005.
 
 

Back to TOP