Whom You Know: L'Oreal Homme Brilliance Polishing Cream Recommended by the Gentlemen of Whom You Know

Thursday, May 13, 2010

L'Oreal Homme Brilliance Polishing Cream Recommended by the Gentlemen of Whom You Know

Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship. Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair.

The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The haircare range includes three shampoos and one conditioner; the styling range includes a definition wax, a sculpting fiber paste, and a strong hold gel. Through a color-coded number system, L’Oréal Professionnel Homme also offers clear descriptions for men when it comes to product hold and strength for ease of selection.

Statistics show that men are now spending more than $4 billion each year on grooming products.¹ In fact, according to AC Nielson, sales from men’s grooming products grew almost 70% between 2002 and 2005, compared with only a 6% increase in the women’s market.² Additionally, 64% of men view hair as their most important attribute even over the way that they are dressed.³

As men become increasingly concerned about their appearance and want products clearly designed for them, it has created an opportunity for L’Oréal Professionnel to provide hair salons with a premium professional product offering for men, complete with haircolor, haircare and styling products.

The Homme Centers

The concept of the Homme Centers was developed through L’Oréal Professionnel’s research into the men’s grooming market, in which the key finding was the need to consider the salon’s environment. It is important to show that a salon’s business caters to men from the moment a client looks at a salon. By creating a masculine space, men can immediately feel at ease.

Through a partnership with a select group of salons, L’Oréal Professionnel Homme has created the Homme environment that showcases different interpretations of a unique Homme business model. Featuring different salon personalities such as the exclusive men’s salon and the celebrity-stylist salon, these select salons offer different insights and learnings on how Homme has helped develop their men’s business. The salons launched in late March.

The Range

Haircare

Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair. The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The top notes features fresh citrus and nutmeg notes. The middle notes contain cardamom, jasmine and ozone. The bottom notes are woody base with cedar and musk notes. Whom You Know tried L’Oreal Homme Brilliance Polishing Cream and we were pleased! The panel stated:

L'Oreal Polishing Cream really gives my hair that cool, calm, collected look. I have had a hard time finding a product that smooths out my hair and gives it that finished look. The product smells amazing. The cream is not sticky - it's light and goes on evenly. I also love how shiny and smooth it looks and feels. Oh and I almost forgot to mention - this product does not weigh your hair down.

Most men can always use a little polish especially in their hair. L’Oreal Homme Brilliance Polishing Cream can help you and your hair shine. Sometimes, men’s hair can look a little dull or over washed and dry. So, add some polishing cream to dry hair and instant life is injected into your locks. Luckily it does not leave a wet sheen. Instead hair looks shiny and healthy. A Perfect finish for your hair!

I love my hair when I first get out of the shower, that is when it looks its healthiest. As the day goes on my hair loses it shine and starts to look drab, so decided to give Brilliance from L’Oreal HOMME try. I showered and dried my hair then I added just a touch of Brilliance and worked it through my hair. It gave my hair a healthy looking sheen and I was able to style my hair for the day. To my surprise that healthy sheen was still there at 5 pm. Good bye, drab hair – hello, Brilliance!

***

Availability

L’Oréal Professionnel Homme will be launched nationwide to professional hair salons in May 2009.

About L’Oréal Professionnel

L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium services and innovative products for the salon industry and its clients. As the innovators of modern haircolor in 1909, L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market. L’Oréal Professionnel's multi-brand portfolio includes diverse styling and haircare products including Série Expert, Texture Expert, Colorist Collection as well as professional haircolor brands Majirel, Richesse, LuoColor and Platinium. L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit www.lorealprofessionnel.com for a salon near you.

1
American Salon, October 2008.
2
American Salon, October 2008.
3
Heath and Beauty, 2005.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/