Whom You Know: L'Oreal Homme Purete Antidandruff Shampoo Recommended by Whom You Know!

Friday, May 28, 2010

L'Oreal Homme Purete Antidandruff Shampoo Recommended by Whom You Know!

Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship. Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair.

The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The haircare range includes three shampoos and one conditioner; the styling range includes a definition wax, a sculpting fiber paste, and a strong hold gel. Through a color-coded number system, L’Oréal Professionnel Homme also offers clear descriptions for men when it comes to product hold and strength for ease of selection.

Statistics show that men are now spending more than $4 billion each year on grooming products.¹ In fact, according to AC Nielson, sales from men’s grooming products grew almost 70% between 2002 and 2005, compared with only a 6% increase in the women’s market.² Additionally, 64% of men view hair as their most important attribute even over the way that they are dressed.³

As men become increasingly concerned about their appearance and want products clearly designed for them, it has created an opportunity for L’Oréal Professionnel to provide hair salons with a premium professional product offering for men, complete with haircolor, haircare and styling products.

The Homme Centers

The concept of the Homme Centers was developed through L’Oréal Professionnel’s research into the men’s grooming market, in which the key finding was the need to consider the salon’s environment. It is important to show that a salon’s business caters to men from the moment a client looks at a salon. By creating a masculine space, men can immediately feel at ease.

Through a partnership with a select group of salons, L’Oréal Professionnel Homme has created the Homme environment that showcases different interpretations of a unique Homme business model. Featuring different salon personalities such as the exclusive men’s salon and the celebrity-stylist salon, these select salons offer different insights and learnings on how Homme has helped develop their men’s business. The salons launched in late March.

The Range

Haircare

Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair. The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The top notes features fresh citrus and nutmeg notes. The middle notes contain cardamom, jasmine and ozone. The bottom notes are woody base with cedar and musk notes. Whom You Know next tried the Purete Antidandruff Shampoo and it had amazing results:

The first thing you think about with dandruff shampoo is does it make my hair feel medicated after and this product I assure you does not. Not only is the scent pleasant, but the texture is great compared to most dandruff shampoos. It washed out easily and leaves your hair feeling rejuvenated. I used this with the conditioner for rebellious hair that L’Oreal puts out and they complimented each other perfectly. Definitely head and shoulders above Head & Shoulders!!!

Nothing could be worse than dandruff, trust me I know. Nasty little dry flakes in my hair and on my shoulders, ugh. Washing my hair everyday really dries out my scalp especially in the winter. L’Oreal created a real solution to this problem effecting so many men. Their Purete Anti-dandruff Shampoo starts working with its first application. It did not feel harsh. Although, be more careful when rinsing as it can sting a little more than usual.

I have never been able to fully control my dandruff. I get dry, itchy, flake scalp more often than not. As a result of my ongoing issues, my shower looks like the shampoo aisle at CVS. Seems like one shampoo would work for a while then my scalp will get whacky then I switch to another. Well I had been stuck and nothing had been working until I tried Purete anti dandruff from L’Oreal Homme. Purete leaves my scalp and hair feeling great. No itching flaking or irritation and best of all my hair is looking healthy as can be. I have been using this product for 2 weeks and my hairs/scalp has never felt so good.

Where can you get this?

It is at premium salons nationwide— check out us.lorealprofessionnel.com and there is a salon finder.

***

Availability

L’Oréal Professionnel Homme will be launched nationwide to professional hair salons in May 2009.

About L’Oréal Professionnel

L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium services and innovative products for the salon industry and its clients. As the innovators of modern haircolor in 1909, L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market. L’Oréal Professionnel's multi-brand portfolio includes diverse styling and haircare products including Série Expert, Texture Expert, Colorist Collection as well as professional haircolor brands Majirel, Richesse, LuoColor and Platinium. L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit www.lorealprofessionnel.com for a salon near you.

1
American Salon, October 2008.
2
American Salon, October 2008.
3
Heath and Beauty, 2005.

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