Whom You Know: L'Oreal Homme Wax Definition Recommended by Whom You Know

Tuesday, May 25, 2010

L'Oreal Homme Wax Definition Recommended by Whom You Know

Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship. Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair.

The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The haircare range includes three shampoos and one conditioner; the styling range includes a definition wax, a sculpting fiber paste, and a strong hold gel. Through a color-coded number system, L’Oréal Professionnel Homme also offers clear descriptions for men when it comes to product hold and strength for ease of selection.

Statistics show that men are now spending more than $4 billion each year on grooming products.¹ In fact, according to AC Nielson, sales from men’s grooming products grew almost 70% between 2002 and 2005, compared with only a 6% increase in the women’s market.² Additionally, 64% of men view hair as their most important attribute even over the way that they are dressed.³

As men become increasingly concerned about their appearance and want products clearly designed for them, it has created an opportunity for L’Oréal Professionnel to provide hair salons with a premium professional product offering for men, complete with haircolor, haircare and styling products.

The Homme Centers

The concept of the Homme Centers was developed through L’Oréal Professionnel’s research into the men’s grooming market, in which the key finding was the need to consider the salon’s environment. It is important to show that a salon’s business caters to men from the moment a client looks at a salon. By creating a masculine space, men can immediately feel at ease.

Through a partnership with a select group of salons, L’Oréal Professionnel Homme has created the Homme environment that showcases different interpretations of a unique Homme business model. Featuring different salon personalities such as the exclusive men’s salon and the celebrity-stylist salon, these select salons offer different insights and learnings on how Homme has helped develop their men’s business. The salons launched in late March.

The Range

Haircare

Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair. The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The top notes features fresh citrus and nutmeg notes. The middle notes contain cardamom, jasmine and ozone. The bottom notes are woody base with cedar and musk notes. Whom You Know next tried the Definition Wax. Our panel stated:

With men’s hair styles trends still remaining rather short and somewhat spiky, L’Oreal Homme has a great product to complete and tailor the look. Its Definition Wax leaves a flexible hold with some shine. You can use it on dry hair to tame your mane and it's also great for working hair into sections. It works great on all textures of hair but seems to work best on medium, coarse to thick hair. Men, now there is no excuse for your hair not to be looking its best at all times. Make that extra effort to look great for us and I bet you will be happy with the results.

I must say I never used defining wax before and this was a pleasant surprise. It has a sticky wax feeling but doesn’t dry up and stick to your hands after application. The fragrance is actually nice. The definition it provides is quite effective and definitely complimentary to the Tonique Revitalizing shampoo and wet look gel. Overall I had a great experience with this product and would recommend this to anyone that uses definition wax already or wants to try it out like I did.

L'Oreal 2 Definition Wax is one of the best styling products that I own. I have had a few different styling waxes and I feel like nothing compares to this! The wax isn't too think nor is it too light - - it's just right. It has a really great texture to it that gets your hair to style really easily. Once you have it the way you want it just know it will stay that way! I know it's hard to believe but yes it works and it works for hours!

L'Oreal Homme Wax Definition is the best WAX product that I have used to date. L’Oreal Wax is very easy to work into hair and allows me to style it to my liking. WAX also leaves my hair with a light texture and a natural sheen. The best thing about this WAX is that I can restyle my hair throughout the day with out applying more product to my hair. It saves me money/product, and I don’t have to worry about having product with me to re-style.

Where can you get this?

It is at premium salons nationwide— check out us.lorealprofessionnel.com and there is a salon finder.

***

Availability

L’Oréal Professionnel Homme will be launched nationwide to professional hair salons in May 2009.

About L’Oréal Professionnel

L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium services and innovative products for the salon industry and its clients. As the innovators of modern haircolor in 1909, L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market. L’Oréal Professionnel's multi-brand portfolio includes diverse styling and haircare products including Série Expert, Texture Expert, Colorist Collection as well as professional haircolor brands Majirel, Richesse, LuoColor and Platinium. L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit www.lorealprofessionnel.com for a salon near you.

1
American Salon, October 2008.
2
American Salon, October 2008.
3
Heath and Beauty, 2005.

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