Whom You Know: L'Oreal Professionnel Homme Tonique Revitalising Shampoo Recommeded by Whom You Know

Monday, May 24, 2010

L'Oreal Professionnel Homme Tonique Revitalising Shampoo Recommeded by Whom You Know

Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship. Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair.

The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The haircare range includes three shampoos and one conditioner; the styling range includes a definition wax, a sculpting fiber paste, and a strong hold gel. Through a color-coded number system, L’Oréal Professionnel Homme also offers clear descriptions for men when it comes to product hold and strength for ease of selection.

Statistics show that men are now spending more than $4 billion each year on grooming products.¹ In fact, according to AC Nielson, sales from men’s grooming products grew almost 70% between 2002 and 2005, compared with only a 6% increase in the women’s market.² Additionally, 64% of men view hair as their most important attribute even over the way that they are dressed.³

As men become increasingly concerned about their appearance and want products clearly designed for them, it has created an opportunity for L’Oréal Professionnel to provide hair salons with a premium professional product offering for men, complete with haircolor, haircare and styling products.

The Homme Centers

The concept of the Homme Centers was developed through L’Oréal Professionnel’s research into the men’s grooming market, in which the key finding was the need to consider the salon’s environment. It is important to show that a salon’s business caters to men from the moment a client looks at a salon. By creating a masculine space, men can immediately feel at ease.

Through a partnership with a select group of salons, L’Oréal Professionnel Homme has created the Homme environment that showcases different interpretations of a unique Homme business model. Featuring different salon personalities such as the exclusive men’s salon and the celebrity-stylist salon, these select salons offer different insights and learnings on how Homme has helped develop their men’s business. The salons launched in late March.

The Range

Haircare

Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair. The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The top notes features fresh citrus and nutmeg notes. The middle notes contain cardamom, jasmine and ozone. The bottom notes are woody base with cedar and musk notes. Whom You Know next tried the Tonique Revitalising Shampoo! Our panel stated:

Let me say that I am a big fan of anti-oxidants. I drink several cup of green a day and I also eat whole fruits and veggies that are high in anti-oxidants. I am not exactly sure how they benefit me but I do feel much better when I am drinking my green tea. So I figure a shampoo that's high in anti-oxidants must be great for my scalp and hair. My hair felt great after using Tonique from L’Oreal HOMME after just one use. Like many active, outdoorsy people, my hair gets a workout in the summer. I am in the pool several hours a day everyday and spend many weekends at the beach. Between the sun and the chlorine, my hair pretty much gets abused for three months. To combat the effects this summer, I’m going to use Tonique regularly. So far, Tonique has left my hair feeling healthy and refreshed after every use. What I like best about Tonique is that I can use it everyday and my hair just keeps looking and feeling better.

This product is fantastic. The fragrance is fantastic, L’Oreal really did a great job with that on this whole line of products. It washes out easy and carries its fragrance around once you dry off, which is key. You definitely get that clean feeling after you wash it out and it doesn’t leave your hair too dry and fluffy, like a lot of shampoos. I recommend this solely on the scent, the feel and the quality.

With what we put our hair through these days, who does not need same antioxidants to help revitalize our hair?! Plus, add the environmental aspects and surprisingly anyone has great hair these days. L’Oreal Tonique Revitalizing Shampoo for Normal Hair is a god send. Perfect for daily use because it leaves no build-up yet does not strip your hair of the vitamins and oils it needs. It smells great and leaves men’s hair shiny but not too shiny. The best part is how touchable the hair is. Every man wants a woman to need to run her hands through his soft locks…Right?

L'Oreal Tonique Revitalising Shampoo for Normal Hair is such a great shampoo! This shampoo leave my hair looking amazing! I am so happy that I have found a wonderful shampoo that keeps my hair looking, smelling, and feeling GREAT! My hair has always been "normal" and I had been seeking out a shampoo that wouldn't strip my hair down from its natural oils. I am happy to say that I have found a winner! Oh and did I mention my hair styles so easily? Yep you better believe it does!

Where can you get this?

It is at premium salons nationwide— check out us.lorealprofessionnel.com and there is a salon finder.

***

Availability

L’Oréal Professionnel Homme will be launched nationwide to professional hair salons in May 2009.

About L’Oréal Professionnel

L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium services and innovative products for the salon industry and its clients. As the innovators of modern haircolor in 1909, L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market. L’Oréal Professionnel's multi-brand portfolio includes diverse styling and haircare products including Série Expert, Texture Expert, Colorist Collection as well as professional haircolor brands Majirel, Richesse, LuoColor and Platinium. L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit www.lorealprofessionnel.com for a salon near you.

1
American Salon, October 2008.
2
American Salon, October 2008.
3
Heath and Beauty, 2005.

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