Whom You Know: L'Oreal Professionnel Homme Wet Look Gel Recommeded by Whom You Know

Friday, May 21, 2010

L'Oreal Professionnel Homme Wet Look Gel Recommeded by Whom You Know

Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship. Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair.

The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The haircare range includes three shampoos and one conditioner; the styling range includes a definition wax, a sculpting fiber paste, and a strong hold gel. Through a color-coded number system, L’Oréal Professionnel Homme also offers clear descriptions for men when it comes to product hold and strength for ease of selection.

Statistics show that men are now spending more than $4 billion each year on grooming products.¹ In fact, according to AC Nielson, sales from men’s grooming products grew almost 70% between 2002 and 2005, compared with only a 6% increase in the women’s market.² Additionally, 64% of men view hair as their most important attribute even over the way that they are dressed.³

As men become increasingly concerned about their appearance and want products clearly designed for them, it has created an opportunity for L’Oréal Professionnel to provide hair salons with a premium professional product offering for men, complete with haircolor, haircare and styling products.

The Homme Centers

The concept of the Homme Centers was developed through L’Oréal Professionnel’s research into the men’s grooming market, in which the key finding was the need to consider the salon’s environment. It is important to show that a salon’s business caters to men from the moment a client looks at a salon. By creating a masculine space, men can immediately feel at ease.

Through a partnership with a select group of salons, L’Oréal Professionnel Homme has created the Homme environment that showcases different interpretations of a unique Homme business model. Featuring different salon personalities such as the exclusive men’s salon and the celebrity-stylist salon, these select salons offer different insights and learnings on how Homme has helped develop their men’s business. The salons launched in late March.

The Range

Haircare

Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair. The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The top notes features fresh citrus and nutmeg notes. The middle notes contain cardamom, jasmine and ozone. The bottom notes are woody base with cedar and musk notes. Whom You Know next tried the Wet Look Gel! Our panel stated:

I like gel but I hate that it flakes and gets dull over time and by the end of the day my hair looks crazy. What I need is gel that will give my hair a healthy look, hold it in place, and keep the shine/wet look through the whole day. L’Oreal HOMME WET is the gel that will do all the above. After I shower, get dressed and eat breakfast, and I use WET from L’Oreal. I apply the gel to my “just damp” hair and I style it to my liking. WET holds my hair, never flakes, and gives me the just out of the shower wet look – not the plaster/ flaky look. I apply it in the morning and my hair still looks great at 5 pm. I can go out right after work and not worry about not looking my best.

The first thing I noticed about the gel was it’s smell. It’s one of those hair products you throw on and notice the scent throughout the day, which is great, because it’s a pleasant fragrance. The gel holds reasonably well with short hair for an extended period of time, it’s not a super hold which you don't want since you don't want to look overdone, but works well and isn’t flaky. It definitely gives you the wet look it advertises and I love the way it doesn’t stick on your hands after application. I give it two thumbs up overall.

Wet and Wild! I know there are some of you out there who are still doing the wet slicked back or standing straight up look. So here is the perfect product for you. L’oreal Homme’s Wet Wet Gel Look product is a great way to get that wet, silky extreme look. Work through your wet hair and then follow by working wet hands through the hair. This gel will hold your hair in exactly the position you put it in. Even better is the hair is left soft not crispy and hard. If that is your look then this is your product.

L'Oreal 3 Wet Look Gel is great for that person who seeks out the "wet look". Well I LOVE the wet look on my hair. It has taken me a long time to find a gel that can successfully achieve that look. One of the best parts other than the product actually working is that it doesn't have that perfume smell. I love that it leaves my hair looking amazing the way I want it to look. It actually holds!

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Availability

L’Oréal Professionnel Homme will be launched nationwide to professional hair salons in May 2009.

About L’Oréal Professionnel

L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium services and innovative products for the salon industry and its clients. As the innovators of modern haircolor in 1909, L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market. L’Oréal Professionnel's multi-brand portfolio includes diverse styling and haircare products including Série Expert, Texture Expert, Colorist Collection as well as professional haircolor brands Majirel, Richesse, LuoColor and Platinium. L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit www.lorealprofessionnel.com for a salon near you.

1
American Salon, October 2008.
2
American Salon, October 2008.
3
Heath and Beauty, 2005.

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