Whom You Know: SHIELD YOUR SKIN NATURALLY AND EFFECTIVELY WITH LAVERA SUN CARE

Tuesday, May 18, 2010

SHIELD YOUR SKIN NATURALLY AND EFFECTIVELY WITH LAVERA SUN CARE

Though it may be raining right now in Manhattan, we know sunny days are just around the corner and we have been testing all kinds of sunscreens, determining which are the ones YOU should know about! We like this Anti-Age Sunscreen SPF 15 by Lavera! With organic jojoba and organic aloe vera, this formula is strong enough to stand up to Manhattan's strong rays on a sunny day and it has a fresh sunny scent to go with it's purpose!

THINK: 100% natural, chemical-free sunscreen for maximum UVA/UVB protection.

WHAT IT IS: A smart alternative to standard sunscreens. When it comes to sunblock, everyone wants the best possible protection—but few consumers know how to find it. From SPF ratings to UVA versus UVB protection, there seem to be almost as many measurements as there are options. As Europe’s best-selling green beauty brand, Lavera developed its unparalleled sunscreens according to Europe’s strict regulations and the highest natural standards, bringing U.S. consumers a uniquely safe, effective, and natural sunscreen option.

While the majority of sunscreens claim to offer “broad-spectrum” UVA and UVB protection, the U.S. requires that the SPF rating only measure the level of UVB protection. Though shielding skin from UVB rays is essential—the harmful rays penetrate the upper layers of the skin and cause sunburn—UVA rays constitute 95% of the total UV rays emitted by the sun and deeply penetrate the skin to cause skin cancer, aging, and collagen damage. New European regulations require that sunscreens provide UVA and UVB protection in a 1:3 ratio, effectively ensuring that at least a quarter of the total protection offered shields skin from harmful UVA rays. Because the U.S. has yet to follow suit, American consumers are left guessing when it comes to the level of UVA protection; however, Lavera sunscreens in the U.S. conform to the European standards, providing options consumers can feel confident about.

Lavera’s 100% natural sunscreens are also mineral-based, offering myriad advantages over chemical-based alternatives. Mineral sunscreens build a physical protective layer on the skin’s surface, providing immediate protection against UVA and UVB rays. Synthetic sunscreens, on the other hand, are absorbed into the skin and body and take 20-30 minutes to shield skin—and typically only from UVB rays. Furthermore, the same artificial ingredients that penetrate the skin have been linked to allergic reactions and hormonal imbalances. Lavera sunscreens are free of these harmful synthetics as well as parabens, emulsifiers, petroleum, phthalates, lead, synthetic preservatives and fragrances. Instead, the formulas are blended with biodegradable ingredients for protection that’s gentle on the skin, body, and earth.

The Lavera sun collection available at most Target stores, target.com, Ulta stores and lavera.com includes:

Baby & Children Sun Screen SPF 20: Protect delicate skin from the sun and chemicals at the same time. This pediatrician-recommended, waterproof formula is baby-safe, gentle and chemical-free offering UVA, UVB and UVC protection. Activates immediately upon application.100% biodegradable to keep the planet healthy too.

Anti-Aging Sun Screen SPF 15: This ultra-light daily moisturizer offers instant UVA and UVB protection for the face. Ideal for all skin types, the transparent formula provides the perfect makeup primer. Witch Hazel essences and Licorice extract sooth irritation, while Hyaluronic Acid and Aloe Vera gel provide deep hydration. Concentrated levels of Vitamins E and C, beta-carotene and unsaturated fatty acids provide additional protection.

Self Tanner for Body: Self-tanner doesn’t have to be synonymous with chemicals—this natural, healthy formula provides safe, natural looking color without harmful ingredients or sun exposure. Organic soy extracts infuse skin with a subtle glow, while sugar extracts ensure a smooth, streak-free application and natural, even results. Organic Jojoba oil, Calendula, Aloe Vera and Rose water provide moisturizing benefits.

WHERE TO FIND: Target stores nationwide, target.com, Ulta and lavera.com

WHAT THEY COST: $24.99 each

About Lavera

Since its founding in 1987, Lavera has grown to formulate more than 300 natural and organic skincare products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. The natural skincare market leader in Europe, Lavera boasts a 27 percent market share in general health and beauty as well as a 50 percent market share in sunscreen. Lavera was recently awarded the title of "Greenest Beauty Brand" for the second consecutive year by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. Headquartered in Kirkland, Washington, the North American Division was formed in the late 1990s. For more information on Lavera, please visit www.lavera.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/