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Thursday, May 27, 2010

Whom You Know Kicks Off Our Coverage of KORRES SUNCARE with the YOGHURT COOLING GEL

You know from our culinary coverage that we love to eat at Whom You Know.  Between Peachy's Picks, Peachy's Pantry and more, there is a lot of nourishment going on.  However, when you look to Product Alert, you can see this enthusiasm is nearly doubled.  So, when given the opportunity to put something we can eat together with beauty, Peachy Deegan was pretty excited and this is what Korres does in this product.  This ultra cooling and soothing cream-gel provides long-lasting, refreshing comfort for face and body. Yoghurt, a natural source of lactose, proteins, minerals and vitamins, increases the water content of the skin’s top layers, instantly relieving UV-induced redness (erythema) and burning sensation. Epilobium angustifolium and Fennel extracts provide exceptional anti-inflammatory and anti-irritant benefits, helping sun-exposed skin recover.

Dermatologically tested
Mineral oil/ Silicone/ Propylene glycol/ Ethanolamine free 


PRODUCT INNOVATION
MADE OF REAL EDIBLE YOGHURT
The Korres Research & Development lab used real edible yoghurt rather than desiccated yoghurt powder in order to ensure that the yoghurt’s live cultures were maintained in the final product. Because live cultures don’t mix well, the lab formulated the product around the yoghurt base, slowly adding ingredients to it to make sure the formula would not ‘spoil.’ This process ensures that the final product provides active benefits without issues relating to preservation or stability, despite the fact that it contains such a sensitive raw material. 

Korres is a Greek skincare brand with roots in in Athens’ first ever Homeopathic Pharmacy. The first Korres product was an aromatic herbal syrup with honey and aniseed, a recipe inspired by "rakomelon", a warming spirit-with-honey concoction, which George Korres' grandfather used to favour in his hometown on the island of Naxos. Set up in 1996 with the aim to utilize its extensive scientific resources for the development of clinical effective and safe products, the company today offers a natural and certified organic skin & hair care range, a make-up line as well as suncare products and herbal preparations. 
 

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