Whom You Know: Big Apple Business: Bottlenotes

Wednesday, June 9, 2010

Big Apple Business: Bottlenotes

The Problem:  Despite being the fastest-growing demographic group buying wine, the Millennial Generation (20 & 30-somethings) is intimidated and confused by the wine selection process, thus looking for a trusted source of guidance and information into and throughout the world of wine.

The Solution:  Bottlenotes is an online wine community dedicated to educating and entertaining its wine-enthusiast members, the “first stop” in for Millennial Generation wine consumers interested in learning about, sharing information about, or buying wine. On Bottlenotes.com, users can obtain and store wine tasting information, read community reviews, and as of 2010, receive real-time wine recommendations, join a wine club, and more.

Executive Summary
Bottlenotes escorts new to intermediate wine enthusiasts into the world of wine, guiding them once they begin. Bottlenotes also serves as a prime partner for wineries, importers, and other luxury brands to drive brand awareness for their products amongst wine-loving, lifestyle-driven, “Millennial Generation” (20 & 30-something) consumer base.

Bottlenotes educates and entertains members via three primary platforms: Bottlenotes.com, The Daily Sip™, and Around the World in 80 Sips™ events. In reverse order, Bottlenotes’ signature Around the World in 80 Sips™ tasting events nationwide each garner over 500 attendees each in San Francisco, Chicago, and New York City, where literally 80+ wines are poured. The Daily Sip™ has become the “Daily Candy” of wine. It is a free, daily email newsletter received by 100,000 readers as of November 2009. Finally, Bottlenotes.com serves as the online destination where users can come to learn about, share information about, and buy wine. On Bottlenotes.com, each user gains access to “My Bottlenotes,” where users can take a Personal Taste Profile and as of January 2010, get real-time wine recommendations. (Think “Pandora” or “Netflix” for wine.) In My Bottlenotes, users can also keep track of their favorite wines in their free, online wine journals (My Wine Cellar™), browse other members’ tasting notes and favorite wines, see what Celebrity and Expert members have tasted, and compare their favorite wines with those of their friends. Lastly, users can also make purchases via on Bottlenotes.com, including: wine clubs that deliver wine tailored to members’ personal tastes (www.bottlenotes.com/clubs clubs> ), the Bottlenotes Wine Registry™ (integrated with WeddingChannel.com, www.bottlenotes.com/registry registry> ), Bottlenotes Corporate Gifts (http://corporate.bottlenotes.com), and more.

Bottlenotes endeavors to become the primary resource where community members come for wine information. They created wealth of content platforms even beyond The Daily Sip™ that provide educational and entertaining wine content, including, but not limited to: the Bottlenotes Winecyclopedia™ (www.winecyclopedia.com com> ), BottleTalk™ radio and video podcasts (www.bottlenotes.com/bottletalk bottletalk>), and as of January 2010, educational videos of the Around the World in 80 Sips™ theme.
Go to www.bottlenotes.com <http://www.bottlenotes.com/>   to let Bottlenotes.com be your portal to explore, share, and buy wine.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/