Whom You Know: Cruising Peachy Takes a Trip to Italy: ACQUA DI PARMA IN THE RUNNING AT THE MILLE MIGLIA for the first time, the iconic brand of italian lifestyle partners the legendary, exclusive vintage car from 6th to 9th May 2010

Wednesday, June 2, 2010

Cruising Peachy Takes a Trip to Italy: ACQUA DI PARMA IN THE RUNNING AT THE MILLE MIGLIA for the first time, the iconic brand of italian lifestyle partners the legendary, exclusive vintage car from 6th to 9th May 2010

Rome 27^th April. For the first time, Acqua di Parma, an icon of Italian lifestyle, partners the legendary vintage car race to be held this year from 6^th to 9^th May. Two historic names projected into contemporary life, symbols of the Italian excellence that has earned them worldwide renown. A duo that immediately evokes typically Italian luxury and refinement.

Acqua di Parma’s innate elegance is echoed in the timeless fascination of a race with a long, well-entrenched tradition that attracts exceptional drivers amongst leading collectors worldwide, representatives of the international business world and of the world of entertainment.

Acqua di Parma will put the seal of its unmistakable style on the evenings and most attractive places of this elegant manifestation during which 375 teams will compete for 3 days along the historical route that links Brescia and Roma, passing through enchanting villages and breath-taking landscapes.

For the winners of the Mille Miglia, at the final prize-giving ceremony at the Teatro Grande of Brescia in 9 May, Acqua di Parma has reserved a specific edition of its famous Colonia and of its female fragrance, Magnolia Nobile, winner of the 2010 “International Award of the Accademia del Profumo”. Reserved for those on the podium, the elegant 24-hour travel bag made of fine buffalo hide of the Tournée Collection, a timeless symbol of elegance for the sophisticated modern traveller.

Acqua di Parma has been a leading player on the luxury market for almost 100 years, producing a series of true masterpieces of traditional Italian craftsmanship. The brand was established in 1916 with the classic COLONIA, an authentic and iconic fragrance that has inspired the Acqua di Parma world and its values based on the best of the Italian lifestyle, a passion for beauty, an eye for detail, and the contemporary interpretation of luxury. Over the years the brand has expanded its product range, introducing two new colonias (Colonia Assoluta and Colonia Intensa), the Collezione Barbiere (shaving products and accessories), Le Nobili from Acqua di Parma (feminine fragrances inspired by the “noblest” flowers of Italian gradens), the Blu Mediterraneo and Blu Mediterraneo Italian Resort ranges (fragrances and cosmetics inspired by the most natural and exclusive locations on the Italian Mediterranean); the Home Fragrance Collection (scented candles for the home), the Home Collection (linen and terrycloth products) and the Travel Collection (leather accessories). Acqua di Parma supplies the suites of the most beautiful and exclusive hotels in the world with its Luxury Hotel Line, which embodies the inimitable Italian style of Colonia. Whom You Know has recommended this line and we love it!

Since May 2008 Acqua di Parma has entered the world of luxury spas with Blu Mediterraneo SPA, opened in the exclusive setting of the Yacht Club Costa Smeralda in Porto Cervo. Since April 2010 Acqua di Parma has a second Spa in the exclusive international locations of Tiberio Capri Palace. An ambitious project, which will be followed with further openings. Acqua di Parma has its head offices in Milan. All of its ranges are produced exclusively in Italy and distributed in 37 countries in the world. Since 2001 Acqua di Parma has been part of the LVMH Group.

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