Whom You Know: L'Oreal Homme L'Oreal 6 Strong Hold Gel Recommended by Whom You Know!

Thursday, June 3, 2010

L'Oreal Homme L'Oreal 6 Strong Hold Gel Recommended by Whom You Know!

Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship. Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair.

The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The haircare range includes three shampoos and one conditioner; the styling range includes a definition wax, a sculpting fiber paste, and a strong hold gel. Through a color-coded number system, L’Oréal Professionnel Homme also offers clear descriptions for men when it comes to product hold and strength for ease of selection.

Statistics show that men are now spending more than $4 billion each year on grooming products.¹ In fact, according to AC Nielson, sales from men’s grooming products grew almost 70% between 2002 and 2005, compared with only a 6% increase in the women’s market.² Additionally, 64% of men view hair as their most important attribute even over the way that they are dressed.³

As men become increasingly concerned about their appearance and want products clearly designed for them, it has created an opportunity for L’Oréal Professionnel to provide hair salons with a premium professional product offering for men, complete with haircolor, haircare and styling products.

The Homme Centers

The concept of the Homme Centers was developed through L’Oréal Professionnel’s research into the men’s grooming market, in which the key finding was the need to consider the salon’s environment. It is important to show that a salon’s business caters to men from the moment a client looks at a salon. By creating a masculine space, men can immediately feel at ease.

Through a partnership with a select group of salons, L’Oréal Professionnel Homme has created the Homme environment that showcases different interpretations of a unique Homme business model. Featuring different salon personalities such as the exclusive men’s salon and the celebrity-stylist salon, these select salons offer different insights and learnings on how Homme has helped develop their men’s business. The salons launched in late March.

The Range

Haircare

Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair. The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The top notes features fresh citrus and nutmeg notes. The middle notes contain cardamom, jasmine and ozone. The bottom notes are woody base with cedar and musk notes. Whom You Know next tried the L'Oreal 6 Strong Hold Gel and it held up to our test! Our panel stated:

L'Oreal 6 Strong Hold Gel really keeps your hair in place. If you're looking for a strong hold this is for you! The gel is very light but holds like no other! It leaves my hair looking shinny and not greasy! It smells great! I have been looking for something like this for a while and I can definitely say I have finally found what I was looking for!

Awesome product, holds extremely well, smells fantastic and works great with dry and wet hair. Like some low end gels, this doesn’t stick to your hand and become annoying, it washes off very easy. I have shorter hair and it held up throughout a whole work day easily. You don’t need much of it, so this tube will last you a good long while. A definite recommendation on my part to anyone that likes the or needs the strong gel look and feel.

An all over treatment for my curly locks. Taming my mane can be a challenge. But thanks to the Strong Hold Gel my hair stays flatter and less puffy on the sides, top and back of my head. Say goodbye to cowlicks, fly-aways and wings. The Strong Hold Gel goes on easy and disappears in look and feel when my hair is damp. No need to load up, just a little goes a long way.

L’Oreal Homme 6 strong hold gel is probably the best gel I have used to date. L’Oreal has other gel which I do like but the strong hold gel holds my hair all day long. I apply a dollop of gel in my hands and work it through my hair and I style it my liking. Keeps my hair in its place all day and it does not flake or frizz. What I like best is that I can either apply the gel in wet hair and let it dry naturally, leaving a wet look, or I can apply and style using a dryer. Both result in great-looking hair and neither results in white, gluey residue in my hair or on my scalp.

Where can you get this?

It is at premium salons nationwide— check out us.lorealprofessionnel.com and there is a salon finder.

***

Availability

L’Oréal Professionnel Homme will be launched nationwide to professional hair salons in May 2009.

About L’Oréal Professionnel

L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium services and innovative products for the salon industry and its clients. As the innovators of modern haircolor in 1909, L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market. L’Oréal Professionnel's multi-brand portfolio includes diverse styling and haircare products including Série Expert, Texture Expert, Colorist Collection as well as professional haircolor brands Majirel, Richesse, LuoColor and Platinium. L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit www.lorealprofessionnel.com for a salon near you.

1
American Salon, October 2008.
2
American Salon, October 2008.
3
Heath and Beauty, 2005.

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