Whom You Know: L'Oreal Homme Sculpte Sculpting Fiber Paste Recommended by Whom You Know

Friday, June 4, 2010

L'Oreal Homme Sculpte Sculpting Fiber Paste Recommended by Whom You Know

Through technical innovation and unique formulas designed specifically for men, the L’Oréal Professionnel Homme range offers a targeted collection of products, each crafted to deliver the highest standard of quality and workmanship. Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair.

The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The haircare range includes three shampoos and one conditioner; the styling range includes a definition wax, a sculpting fiber paste, and a strong hold gel. Through a color-coded number system, L’Oréal Professionnel Homme also offers clear descriptions for men when it comes to product hold and strength for ease of selection.

Statistics show that men are now spending more than $4 billion each year on grooming products.¹ In fact, according to AC Nielson, sales from men’s grooming products grew almost 70% between 2002 and 2005, compared with only a 6% increase in the women’s market.² Additionally, 64% of men view hair as their most important attribute even over the way that they are dressed.³

As men become increasingly concerned about their appearance and want products clearly designed for them, it has created an opportunity for L’Oréal Professionnel to provide hair salons with a premium professional product offering for men, complete with haircolor, haircare and styling products.

The Homme Centers

The concept of the Homme Centers was developed through L’Oréal Professionnel’s research into the men’s grooming market, in which the key finding was the need to consider the salon’s environment. It is important to show that a salon’s business caters to men from the moment a client looks at a salon. By creating a masculine space, men can immediately feel at ease.

Through a partnership with a select group of salons, L’Oréal Professionnel Homme has created the Homme environment that showcases different interpretations of a unique Homme business model. Featuring different salon personalities such as the exclusive men’s salon and the celebrity-stylist salon, these select salons offer different insights and learnings on how Homme has helped develop their men’s business. The salons launched in late March.

The Range

Haircare

Tailored to meet the unique needs of men’s hair, L’Oréal Professionnel Homme offers specific products for normal, fine/thinning and rebellious hair. The range is enriched with Polyphenols, Magnesium, Ginseng, Ice-Mint and Polyform+ and Siliform- Technology to provide strength, control and density. The aroma of L’Oréal Professionnel Homme was developed by the finest French perfumeries to evoke masculinity, freshness and elegance. The top notes features fresh citrus and nutmeg notes. The middle notes contain cardamom, jasmine and ozone. The bottom notes are woody base with cedar and musk notes. Whom You Know next tried the Homme Sculpte Sculpting Fiber Paste which was great for hair creativity! Our panel thought:

L'Oreal Homme Sculpte sculpting fiber paste is the newest hair product that I have used to date. L’Oreal Sculpte is very easy to work into hair and allows me to style it to my liking. Sculpte also leaves my hair with a lot of texture for which I have recieved attention from the fairer sex. I like that I can restyle my hair throughout the day with out applying more product to my hair. Sculpte is yet another great hair product from L'Oreal HOMME.

L'Oreal 3 Sculpting Fiber Paste goes the extra mile! This product really works wonders. It's called a paste but to be honest it doesn't feel like it. It's light, not greasy or sticky. I love that I can style my hair the way I want it to and it lasts for hours. It gives my hair a lot of shine and also makes it look and feel very soft. Also who can forget the way it smells, yes it smells great!

L’Oreal Scupting Fiber Paste is a dream product for most men’s styling needs. It goes on smooth without clumps. My curly hair feels a little stiff but does not look it which is key to me. No one knows by looking that I have any product in my hair. Best when styled with a comb to manage the product and make sure it goes exactly where you want. The best part is that my hair stays put all day leaving me looking great from morning till night.

I highly recommend this product. It smells great, holds perfectly and washes off your hands easily. I used this after the gym and used a towel to wash off the remaining paste on my hand and it was care free. It easily holds throughout the day and isn’t heavy and crusty like most pastes. This worked great with my wet hair after the gym. I am a huge fan of this product.

Where can you get this?

It is at premium salons nationwide— check out us.lorealprofessionnel.com and there is a salon finder.

***

Availability

L’Oréal Professionnel Homme will be launched nationwide to professional hair salons in May 2009.

About L’Oréal Professionnel

L’Oréal Professionnel is the number one professional brand worldwide and is committed to creating new premium services and innovative products for the salon industry and its clients. As the innovators of modern haircolor in 1909, L’Oréal Professionnel is dedicated to delivering the most advanced education and technological breakthroughs on the market. L’Oréal Professionnel's multi-brand portfolio includes diverse styling and haircare products including Série Expert, Texture Expert, Colorist Collection as well as professional haircolor brands Majirel, Richesse, LuoColor and Platinium. L’Oréal Professionnel brands are available nationally in premium salons. For more information please visit www.lorealprofessionnel.com for a salon near you.

1
American Salon, October 2008.
2
American Salon, October 2008.
3
Heath and Beauty, 2005.

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