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Friday, June 18, 2010

Shimmer into Summer with Redken’s NEW! Color Gels Gold Beige Collection

We really love to combine excellent brands at Whom You Know and outstanding ideas.  When Peachy Deegan is not drinking Champagne, she likes to have it in her hair by Redken!  Now Redken Color Gels are even more versatile and amazing!  The new Color Gels Gold Beige Collection gives women three rich shades to create sophisticated, soft golden tones that are never too warm.  This versatile, reliable haircolor provides exceptional gray coverage, from a few strands to high percentages of gray[1].

“Clients love amazing haircolor!” explains Tracey Cunningham, Redken Creative Consultant for Color.  “Redken’s Color Gels Gold Beige Collection is ideal for me to use on Drew Barrymore to bring out her champagne shades with beautiful soft gold reflections.”

Like all Color Gels products, the Color Gels Gold Beige Collection feature Redken’s exclusive Select Dye System with 100% oxidative, UV-stable, long-lasting dyes for holding power and resistance to fading while wheat proteins and avocado oil add strength and condition, keeping hair shiny, soft and healthy-looking.  

The new Color Gels Gold Beige Collection includes three new shades:  
·       9GB Champagne: Provides gold beige tones at a lightest blonde level.  When used alone this shade creates a light warm blonde that is softened with beige tones, creating a refined, distinctive shade.

·       7GB Praline Cream: Provides gold beige tones at a medium blonde level.  Creates a very sophisticated golden blonde result that is never too brassy when used alone.

·       5GB Truffle:  Provides gold beige tones at a light brunette level.  When used alone, the results are soft and warm creating a never too brassy golden brown.

To locate a Redken salon, please visit Redken.com.  Please note, Redken products can only be guaranteed authentic when purchased from a salon.  

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