Whom You Know: Yves Rocher Wins A Prestigious FiFi Award-Congratulations Yves Rocher from Whom You Know's Distinguished Gentlemen's Panel

Monday, June 28, 2010

Yves Rocher Wins A Prestigious FiFi Award-Congratulations Yves Rocher from Whom You Know's Distinguished Gentlemen's Panel

Yves Rocher North America Inc. won the FiFi Best Packaging of the Year Award, Men’s Popular
Appeal for Comme une Évidence Homme on Thursday, June 10th in New York City. The prestigious award ceremony is known as the Oscars of the perfume world. Celebrity presenters
abounded including Sophia Vergara, Saffron Burrows and Randy Jackson. The evening’s star
guest and honoree was Michael Kors who was awarded the Fragrance Foundation’s Hall of
Fame Award. Whom You Know Highly Recommended Comme une Evidence:
http://www.whomyouknow.com/2010/04/comme-une-evidence-homme-eau-de.html

"We are extremely honored that the Foundation recognized this perfume, which epitomizes
the authentic man with genuine values. Everything from the packaging, to the bottle and the
cap reflects the woody – floral –spicy accord of this subtle and refined fragrance," says René
Desmarais, CEO, Yves Rocher North America Inc.

The award was presented to Christina Hane, Director of Communications and Public
Relations for Yves Rocher North America Inc. by Kim Kardashian, star of Keeping up with the
Kardashians. "This award means a lot to us because it reflects Yves Rocher’s dedication to
using only the best craftsmen and perfumers to create our fragrances, says Hane. "It is the
reason why we are #2 in perfume sales in France*. The bottle designer is Frederico Restrepo,
the box designer is CB’a and the glass was provided by Heinz Glas. The cap is from Axilone
and both pump and collar are from Valois. The carton manufacturer is Alliora. The fragrance was
created by Antoine Maisondieu from Givaudan, who blended Bergamot, Mandarin, Cypress,
Nutmeg and Gaiac Wood to create a wonderfully refined fragrance.

Comme une Évidence Homme Eau de Toilette
2.5 fl.oz. spray

Available via the website www.YvesRocherUSA.com

*Source : TNS ETCD (European Toiletries and Cosmetics Database) 12 months end June 2009.
#2 Women’s Fragrance Brand.

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