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Sunday, July 25, 2010

The De-Frizz Conditioner: STYLE HAIR ON THE GO AND ON A BUDGET WITH URBAN THERAPY - Twisted Sista products deliver affordable, high-performance hair care for all types -

London, England – Frizzy hair and lackluster locks are a woman’s enemy, regardless of her hair type, and women worldwide are now making friends with Urban Therapy’s drugstore brand, Twisted Sista, to keep bad hair days far away. 


Originally developed in an urban hair salon in London, the Twisted Sista product line was inspired by the city’s modern multi-cultural women, with little time to spare on complicated hair care at home. Twisted Sista’s salon-tested products clean, nourish, protect, and style to meet the many hair care needs of busy, budget-minded and performance-demanding women worldwide.  This kind of product is especially helpful in today's humidity in Manhattan!


Curly or straight, thick or thin, Twisted Sista’s high-performance products can be used on all hair types to create everything from effortless, everyday styles to sophisticated and sleek hairdos. The formulations include good-for-you ingredients, such as Vitamin E to protect against UV damage and Panthenol to strengthen and protect against breakage, as well as naturally-derived emollients to boost definition and shine. 


De-Frizz Conditioner – Made with hair-strengthening Panthenol to nourish and strengthen, this conditioner also features UV filters to protect hair from harmful rays. The formula helps give body to damaged hair while it moisturizes and improves shine.


Whom You Know put this conditioner to the test, and the panel said:


To fight frizz, your hair needs to be strong and ready to defend itself against moisture-stripping humidity and UV rays.  Urban Therapy’s Twisted Sista De-Frizz Conditioner uses Panthenol to give hair the strength it needs to be bouncy and shiny.  Curls will be defined and frizz-free and straight hair will have soft body.  Twisted Sista De-Frizz Conditioner is an equally effective and significantly less expensive answer to salon brands, providing gorgeous hair for less than $5.



My hair is frizzy all the time unless I straighten it after I dry it.  I've found products that help, but don't totally take out the frizz.  Not this conditioner!  When I use this with the de-frizz shampoo, my hair comes out looking nice and smooth--even when I let my hair air dry.  I love that I don't need a lot to moisturize my hair; and the smell is wonderful as well.

One common fight that practically all of us women have every summer, regardless of hair types, is the fight against frizz and dried-out hair that the heat brings on.  Despite the cheekily-named moniker, Twisted Sista is actually made for all sisters out there doing that same battle over our frizzy and unmanageable hair.  On my curly and fine long hair, Twisted Sista's De-Frizz Conditioner managed to tame the dryness while boosting moisture and shine.  This product is actually made for all hair types, not just black hair.  It provides more than adequate moisture to keep the frizz and curls tamed without weighing down hair with too much emollients.  In this currently blisteringly hot summer we're having here in New York, it's keeping my hair smooth, manageable and frizz-free.   



I have been searching for a product that leaves my hair feeling, looking and smelling great. Finally I have the answer Twisted Sista Conditioner it has made my hair look and feel amazing not to mention frizz-free! I have received many compliments on how shiny and great it looks. I'm so happy I have manageable salon hair every day. Oh and I shouldn't forget my hair smells great!



The Twisted Sista products are available for $4.49-$4.99 each at retailers nationwide, including Rite-Aid, Target and Duane Reade stores, as well as online atwww.urbantherapylondon.com 

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