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Thursday, July 8, 2010

NEW Evercolor Waterproof Eyeliner Trios by Mally Beauty Long-lasting Liners in Two Fabulous Color Sets. Whom You Know Kicks Off Our Coverage of Mally!

Sometimes Peachy is a little Primetime, and other times Peachy is a little Showtime, but in both cases, she is loving the waterproof eyeliner by Mally!  Finding the right eyeliner is so difficult-you see how infrequently we write about it- but we have found a winner here.  Having eyeliner that is waterproof is key in the summer months, and this has stood up to the test.  Milk chocolate, royal plum, and ice blue compose the Primetime trio, while Midnight, Lucky Penny and Caribbean Sea say Showtime!  They apply easily and really light up your eyes.


Mally loves that women can use makeup to transform themselves from one day to the next – or even minute-by-minute! To create looks for every mood, Mally Beauty recently formulated and released the Evercolor Waterproof Eyeliner Trio in Starlight which includes three creamy liners in rich Midnight black, bronzy Lucky Penny and Caribbean Sea, a shimmering teal.  Overwhelmingly successful, Mally decided to expand the range of shades with the introduction of the trio, Primetime - a fashion forward palette of opulent Royal Plum, soft Milk Chocolate and brightening Ice Blue. Also available in the NEW trioGlamtime which includes Pink ChampagneSailor and Espresso 
Your browser may not support display of this image. These long-lasting pencils are smooth and creamy, allowing the product to glide easily to bullet-proof perfection.  Each set of high-performance liners can be used alone or combined for a more colorful, dramatic look. Remember, there are no rules, so don’t be afraid to mix, match and experiment!   

Mally’s Inside Guide to Application: 

  • Your browser may not support display of this image. Start with a clean lid and apply a shadow base, then a light dusting of translucent powder;
  • Use the liners anywhere for supreme definition. Remember you have 30 seconds to mix, match, blend and smudge before the product sets;
  • Your browser may not support display of this image. Mally’s Tip: Pair Midnight or Royal Plum on top with Lucky Penny or Milk Chocolate on the bottom lash line for a unique combo;
  • Your browser may not support display of this image. Mally’s Tip: Use either the Ice Blue or Caribbean Sea as an accent in the inner corners of the eye or layered on top of Midnight, Royal Blue or Milk Chocolate to instantly lift the eye;
  • Mally’s Tip: For a smoky effect, smudge the edges with your finger or a Q-tip immediately after applying product.   

 
Evercolor Waterproof Eyeliner Trios are available for $25 exclusively at QVC and www.QVC.com.  Please visit www.mallybeauty.com for more information.

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