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Tuesday, July 20, 2010

Refresh Your Style at Target® with Umberto Beverly Hills New salon-quality styling essential that doesn’t break the bank

One of Peachy's favorite hair tricks is using dry shampoo.  Aside from the days when she tests for Salon Peachy, Peachy spends little time (little time means not several hours) on her hair herself, because these posts do not write themselves!  Dry shampoo is great to use in the summer when your hair begins to get a little greasy, and you want just a quick touch up.  Umberto Beverly Hills, a Target exclusive hair care collection created by master cutter and stylist Umberto Savone, offers a variety of more than 30 salon-quality hair care products at a fraction of the cost.  This spring, Umberto Beverly Hills introduced the newest addition to the line, Dry Clean Dry Shampoo and we think it is fabulous.  A spray on powder that cleanses, refreshes and adds volume to hair without needing to use water.   


With its unique rice starch formula and light, fresh scent, Dry Clean Dry Shampoo was created to:

  • Extend any style without having to shampoo and blow dry
  • Quickly eliminate oily build-up
  • Add instant volume at the roots
  • Leave the scalp invigorated
 Like all of the Umberto Beverly Hills products, Dry Clean Dry Shampoo is a professional, salon-quality product available at a price that fits into any budget. Dry Clean Shampoo will be available exclusively at Target stores nationwide and online at Target.com.


Retail Price:
Dry Clean Dry Shampoo $8.99 
The Umberto Beverly Hills collection ranges in price from $3.99 - $12.99. 


About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.  

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