Whom You Know: Chevrolet grows sales and share in 13 European markets

Tuesday, August 24, 2010

Chevrolet grows sales and share in 13 European markets

European sales up 8.0 percent
European market share up at 2.4 percent
Extraordinary sales growth in Spain, Denmark, France, Portugal, Turkey, Netherlands, Greece, Switzerland, Sweden

Zurich. Chevrolet Europe sold 232,417* cars from January to June, an increase of 16,401 cars, or 8.0 percent, compared to the year earlier period (2009: 216,016 cars). Chevrolet's European market share was up by 0.14 point at 2.4 percent, based on share gains in 13 European countries.

"More and more European customers are getting to know our new line-up: great-looking mini, small and compact Chevrolet cars at exceptionally fair prices," said Wayne Brannon, head of Chevrolet's European operations. "In 2011, we will be launching seven new models and moving from covering about a third of European car segments to more than half in the very near future," Brannon added.

Chevrolet enjoyed particularly strong sales growth in many Southern European countries, Spain, France, Portugal, Greece and Turkey. Denmark, The Netherlands, Sweden, Switzerland and Belgium also registered triple or double-digit sales growth.

In Russia, where the market is slowly recovering, Chevrolet held its position as the number one non-domestic brand, with a stable market share of 6.5 percent.

With its new entry in the mini-segment, the Chevrolet Spark city car, Chevrolet was able to grow its share of the slightly declining segment from 5.7 to 7.0 percent in Europe and become the 4th best-selling brand in this segment, with sales of 50,127 cars.

Within the compact car notch-back segment, the Chevrolet Cruze, which was AUTOBEST Car of the Year 2010 and has a 5-star EuroNCAP safety rating, continues to be the market leader in many countries, with segment shares of up to 36%, like in Spain, where 4,375 Cruze were sold from January-June this year.

* all figures are preliminary registration figures

About Chevrolet
Chevrolet is General Motors' largest global brand with annual sales of about 3.5 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet Europe delivers attractive, distinctive design, practical, economical cars and outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2009, Chevrolet held its market share in Europe at 2.3 percent, selling 426,000 cars. Chevrolet has a network of 2,900 dealers and service points in Europe. The Chevrolet line-up includes the all-new Spark city car, the small Aveo, compact Cruze sedan, Captiva SUV, mid-size Epica and the legendary Corvette sports car. In 2011, Chevrolet will launch the Orlando, an all-new family van, the Camaro coupe and convertible, the new Aveo and the Cruze hatchback as well as re-launching the Captiva SUV with four new engines. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, France, Spain and the U.K. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is preparing to celebrate its centenary with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle. More information on Chevrolet can be found at http://www.chevroleteurope.com

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