Whom You Know: Chris Perry Named Vice President, Chevrolet Marketing 25-year marketing veteran brings extensive automotive experience to Chevrolet brand

Friday, August 20, 2010

Chris Perry Named Vice President, Chevrolet Marketing 25-year marketing veteran brings extensive automotive experience to Chevrolet brand

Christopher J. Perry has been named vice president, Chevrolet marketing, effective immediately, joining the brand from Hyundai Motor America where he was vice president, marketing, General Motors U.S. Vice President of Marketing Joel Ewanick announced today.

“Chris brings 25 years of marketing experience – more than 20 years in the automotive industry - to the Chevrolet marketing position,” Ewanick said. “I have worked with Chris in the past and know he will use his unique ability to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand.”

Perry, 50, joined Hyundai in 2000 as the head of brand planning. While at Hyundai, he progressed through a variety of brand, marketing and advertising positions, before being named vice president, marketing communications in April, 2010.

Prior to joining Hyundai, Perry spent nearly 10 years at American Isuzu Motors, where he held a variety of marketing and advertising positions.

Perry replaces Jim Campbell, who is named vice president, Performance Vehicles and Motorsports. In his new assignment, Campbell will be responsible for integrating the engineering and marketing of performance versions of current production models, as well as all motorsports activities.

Before serving as vice president, Chevrolet marketing, Campbell, 46, led GM's Fleet and Commercial Operations. Prior to Fleet and Commercial, he held various positions in field sales, retail incentives, marketing and customer relationship management. He has broad experience with performance vehicles like Corvette and Camaro and has worked extensively across a variety of race series, including NASCAR, American Lemans Series and Grand Am Road Racing.

Campbell will report to Mark Reuss, president, GM North America, and Tom Stephens, vice chairman, Global Product Operations. Perry will report to Ewanick.

Whom You Know love love loves Chevrolet and Peachy Deegan has only ever owned Chevrolet.

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer up to 40 miles of electric driving and an additional 300 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

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