COLOR THERAPY New Ojon® Restorative Leave-in Treatments Instantly Enhance Color Brilliance and Reduce Frizz by +88%: OJON Restorative Leave-In Treatment for Color Highly Recommended by Whom You Know

New Ojon^® Restorative Leave-in Treatments Instantly Enhance Color Brilliance

and Reduce Frizz by +88% 

Peachy Deegan love love LOVES the summer and it is by far her favorite part of the year weather-wise in Manhattan.  She hate hate HATES trying to control her hair during the humidity, and she is happy for all the help she can get and the glorious tools to use to put her hair in the corner.  As you know in the summer, her hair grows in with natural blonde highlights, (wink, wink!) and one of the fabulous summer products she's been using is the Ojon Restorative Leave-in Treatment for Blondes.  Immediately after exiting the shower with her clean wet hair, Peachy puts a tiny handful of this in her hair to show it who is in control and she wakes up with dry hair that is fabulous, totally in control, thanks to Ojon.  She could spend hours in a salon, or just go to bed with the right product.  (in her hair!)  We are in love with this product and in the winter when Peachy's hair grows in with natural brunette hues she surely will try the brunette version.


Dullness, dryness and frizz top the list of most-commonly reported hair woes. The pursuit of hair beauty is hindered by environmental damage, heat styling and color treatments.  To help combat these destructive forces, Ojon^® is launching four new Restorative Leave-in Treatments for blonde, red and brown hair plus a shine-enhancer for all colors.  Formulated for dry, damaged hair, these nurturing therapies use Ojon^® Oil to add weightless hydration and light-reflecting Mica Crystals to enhance the brilliance of color.  All four variants are formulated without silicone, sulfates, parabens, artificial color or unnecessary fillers. 

Part of the new Intensive Repair Ritual, Ojon^® Restorative Leave-in Treatments are rich in amino and essential fatty acids that penetrate the hair shaft to improve the condition of hair.   Swa^™ Oil, Cupuaçu, Murumuru and Shea Butter are just four of 11 naturally-derived oils and butters that add luminous shine and hydration.  


The creamy gel formula allows the treatments to spread effortlessly through hair and infuses a lightweight daily dose of Ojon^® oil without weighing hair down.  Each colored treatment contains subtle Mica Crystals that are evenly dispersed, adding depth and definition to natural or color-treated hair. The unique antioxidant-rich pigments also help protect hair from environmental damage.  


Clinical tests show¹:

• An 88% reduction in frizz after just one use
• A 33% improvement in the condition of dry damaged hair

 Ojon^® Restorative Leave-in Treatments – product details:
 

• For Blonde Hair – contains Mangosteen, known for a high concentration of antioxidants and derived from a fruit nicknamed the "queen of tropical fruits," considered by some to be the most delicious fruit on earth.  Native to tropical Malaysia, the yellow pigment was traditionally used to dye the silk robes of Buddhist monks and is a prime ingredient of certain yellow paints and inks.  Also contains Turmeric Root, selected for its intense yellow color.

 

• For Brown Hair – uses Chinese Reishi Mushroom, traditionally called lingzhi, meaning “herb of spiritual potency” and described as the “mushroom of immortality.”  Reishi Mushroom is commonly used in traditional herbal medicines and therapeutic treatments and has a rich brown color.  Magnolia Bark contains magnolol and honokiol, two polyphenolic compounds that have demonstrated potent antioxidant properties.  It’s also used as an espresso-tinted colorant.

 

• For Red Hair – Japanese Astaxanthin Algae is highly-pigmented red algae.  Referred to as the antioxidant of the sea, it is extremely rich in carotenoid giving it a deep crimson color.   It has been used for years in Japan as a supplement and food coloring additive.

 

• For All Hair Colors (Clear) – a soft moisturizing gel without pigment for all hair types and colors to instantly reduce frizz and add brilliant shine.  Antioxidants found in Bamboo Extract are rich in polyphenols help shield hair from outside stressors.

 

• Ritual: Dispense a pea-sized amount into the palm of your hand. Rub hands together before applying evenly throughout damp hair. Comb and allow to dry naturally or blow-dry for a soft, shiny finish.

 Ojon^® Restorative Leave-in Treatments in blonde, brown, red and clear will launch at Sephora and QVC September 2009.  Suggested retail price is $29.00 US.   


ABOUT OJON^®
Ojon^® creates highly-potent beauty rituals featuring naturally-derived raw ingredients found in the world’s rainforests. Centuries-old harvesting processes help maintain the way of life for indigenous communities by protecting ancient traditions and sustaining their natural environments. Ojon^®’s rituals for hair and skin honor the purity and potency of these natural ingredients by keeping them as raw and unspoiled as possible.  Introduced in the United States in 2003, Ojon^® is currently sold in five countries including the United Kingdom, Canada, Australia and Germany.         
           

Sustainable harvesting allows us to share the powerful benefits of these rainforest treasures without destruction or depletion of the resource, while providing a steady source of income for the indigenous groups that harvest them. A portion of sales go to the Miskito Indian tribes to help preserve the rainforests and their traditional lifestyle.