Whom You Know: FASHION ALERT LONDON: Nolcha and Bel Esprit bring International Flavor to the Presentation of British brands during London Fashion Week

Thursday, August 19, 2010

FASHION ALERT LONDON: Nolcha and Bel Esprit bring International Flavor to the Presentation of British brands during London Fashion Week

International newcomers will showcase their collections at The Fashion Lounge hosted by Nolcha and Bel Esprit on September 20th at The Trafalgar alongside British based brands Sado, Eva Evanovich, Hetty Rose, Tammam, Fifi Bijoux and Segreto London.

The fashion design talent debuting include Vivienne Pash, M Brulee, People's Pride, Narcisse, Gunas, and Ana Guiterrez bringing influences from USA, Russia, India and Costa Rica.

Lucy Tammam, designer House of Tammam, states: "London is the home of cutting edge design talent and I feel honoured to be part of this event as well as welcome the international brands. This collaboration is going to be the highlight of London Fashion Week for the House of Tammam where we will present our new collection."

The Fashion Lounge taking place in Lower Rockwell, the hotel's restaurant space, will consist of a Showroom by day welcoming editors, retailers, stylists and industry figures to preview the top tier independent fashion designers Spring/Summer 2011 collections.

The Aveda Beauty Oasis, housed in Lower Rockwell, will be a relaxing haven offering a spa break during the hectic London Fashion Week schedule; inviting guests to toss off their high heels and receive a massage for tired feet as well as touch-ups to put their best face forward at the next fashion event; all while indulging in signature cocktails and delicious canapés compliments of The Trafalgar.

Leading international stylist Gabrielle Teare will host The Style Clinic navigating the trends for the upcoming season. Gabrielle as featured in Marie Claire, Esquire, Elle, Fashion TV, Channel 4, Daily Mail and the BBC, as well as providing Styling Consultancy for Confessions of a Shopaholic, offers a wealth of styling and merchandising tips for fashion editors and retailers.

The event will conclude with an evening of cocktails, live mannequin presentations and industry networking at the Upper Rockwell bar, with its monochrome decor and dark walnut floor, serving up wickedly devilish cocktails and the largest selection of bourbon to wet your whistle.

By definition The Trafalgar is the most central hotel in London, it's just a step away from Somerset House which is the hub of London Fashion Week, Covent Garden and London's west end. Trendy and forward-thinking, oozing understated glamour and in-tune with the city's vibrant culture; The Trafalgar indulges your senses in a way that is as unique as it is inspiring.

The participating designers will be celebrated throughout September with a cutting edge installation in The Trafalgar's windows, introducing these rising fashion brands to consumers.

About Nolcha
Nolcha is a leading business platform for independent fashion designers and retailers via educational, online and event resources; making business easy for the fashion minded. The Nolcha platform includes Global Fashion Brands, a fashion brand placement resource connecting retailers, stylists and media to independent fashion designers;Fashion Entrepreneur Report, daily How To fashion business videos; Nolcha Fashion Week: New York, currently held during New York Fashion Week providing key exposure to press, buyers, and industry figures for independent fashion designers from all over the world to break into the New York fashion market, in both apparel and accessories; events during London Fashion Week and Independent Retail Week in New York, Philadelphia, Chicago and San Francisco, an initiative to drive business and increase revenue for independent fashion retailers. www.nolcha.com
About Bel Esprit
Bel Esprit is the virtual showroom for international designers of ethical fashion, open around the clock making designers' collections accessible to worldwide fashion industry professionals. Bel Esprit promotes new and emerging designers and helps retailers discover new collections and established brands not shown in their regional market. Bel Esprit provides practical assistance to designers in the business of fashion - marketing, sales, and distribution - so designers can pursue their creativity while building a commercially successful business. www.belesprit.net

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