Whom You Know: Fashion Design Entrepreneurs Compete for $50,000 Business Award: Beyond the Runway Award debuts at Nolcha Fashion Week: New York

Thursday, August 12, 2010

Fashion Design Entrepreneurs Compete for $50,000 Business Award: Beyond the Runway Award debuts at Nolcha Fashion Week: New York

The competition now begins as the designers are announced for Nolcha Fashion Week: New York Spring/Summer 2011 Collections. The debut of the Beyond the Runway Award in association with LooseButton is an exciting opportunity for Nolcha Fashion Week: New York designer participants to catapult their small business with a company support package worth over $50,000.

The judging panel of esteemed industry professionals will select one brand from either the runway, Accessory Exhibition or Ethical Fashion Preview to receive an entrepreneurship accelerator package to the strengthen their company beyond the runway show through high quality resources and services.

The Award includes accounting by Ernst & Young, legal by Orrick, branding consultation by MSLK, Website design consultation by Studio Light and retail placement with LooseButton.

Nolcha Fashion Week: New York draws global attention as many countries are being represented by their top tier independent fashion talent; including India, Russia, England, South Africa, Hungary, Costa Rica and Australia among others. USA based brands include Maleku Jewelry, Liz Fields, Elly Clay, Evolve45 and M Brulee.

Gabrielle Teare, Nolcha Style Director, states: "I am intrigued to view the diverse brands. No doubt we shall see cultural influences in the styles, cuts and colors among the breadth of talent. Independent fashion designers tend to bring a sense of cutting edge design."

Joining Gabrielle on the judging panel is Lilly Berelovich co-founder of Fashion Snoops, Sheri L Koetting co-founder and CEO of MSLK and Ray Cao is the Co-Founder and CEO of LooseButton.

With the support of Landrover and Downtown Alliance the Spring 2011 Collections will be presented to the press, buyers and industry insiders September 13th - 16th at the decadent 195 Broadway, the 29-story building in the Financial District known as Reuters building and was the longtime headquarters of AT & T and Western Union.

Official Car sponsor Landrover is joined by The Marcel at Gramercy Hotel, Paul Mitchell, DonQ Rum, Riazul Tequila, NY Post and Crest. Goodie bag sponsors include Vitamin Water, Nicole Miller fragrance and Marc Ecko cologne.

View the designers http://nolcha.com/nolcha-fashion-week/schedule

Further details and announcements can be found on www.nolchafashionweek.com

About Nolcha
Nolcha is a leading business platform for independent fashion designers and retailers via educational, online and event resources; making business easy for the fashion minded. The Nolcha platform includes Global Fashion Brands, a fashion brand placement resource connecting retailers, stylists and media to independent fashion designers;Fashion Entrepreneur Report, daily How To fashion business videos; Nolcha Fashion Week: New York, currently held during New York Fashion Week providing key exposure to press, buyers, and industry figures for independent fashion designers from all over the world to break into the New York fashion market, in both apparel and accessories; events during London Fashion Week and Independent Retail Week in New York, Philadelphia, Chicago and San Francisco, an initiative to drive business and increase revenue for independent fashion retailers. www.nolcha.com

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