Whom You Know: Jo Malone Introduces Cologne Intense: The Art of Simplicity and Whom You Know Recommends all Four Scents! Rosewater Vanilla is the Latest and Greatest!

Monday, August 23, 2010

Jo Malone Introduces Cologne Intense: The Art of Simplicity and Whom You Know Recommends all Four Scents! Rosewater Vanilla is the Latest and Greatest!

Jo Malone unveils four new fragrances for July 2010 and we love them all! We previously reviewed the other three. Inspired by centuries old Middle Eastern rituals of layering scents, incenses and oils, and the beauty of classic ingredients but with Jo Malone’s hallmark simplicity and elegant restraint, Cologne Intense re-interprets time-honoured ingredients in four distinctively modern fragrances: Amber & Patchouli, Oud & Bergamot, Rose Water & Vanilla, and Iris & White Musk.

Master Perfumer Christine Nagel began working with the Jo Malone Creative Studio in 2009. Known for her exciting, original, even experimental compositions, one of her first creations for Jo Malone is Cologne Intense. “Each ingredient has a reason for being”, says Nagel, “Nothing is superfluous. Yes, it’s a bold approach, but I wanted to take such risks to create fragrances with impact, heart and soul. I love to focus on particular ingredients and transform them or look for new associations. With Cologne Intense, I chose to take potentially opposing ingredients of very high quality to create unexpected yet harmonious fragrances…because when fragrance elicits an emotion, the story begins …”

Rose Water & Vanilla – A 21^st century translation of the traditional Arabian Rose Mokhalat imbued with a modern Jo Malone note. Sparkling, delicate rose water and soft, comforting vanilla are given an unexpected edge with the bitter orange bite of neroli, overlain with the sweet, floral woodiness of petitgrain. We absolutely love this and believe you will too.

The selection of talented, award-winning Master Perfumer Christine Nagel to work with the Jo Malone Creative Studio, was a natural one. Dominic De Vetta, Global General Manager at Jo Malone comments “Jo Malone is truly unique in perfumery: each of our fragrances is characterised by simplicity, transparency and a certain restraint. Christine shared our philosophy of simplicity as the epitome of elegance, and there is an authenticity and precision about her own work that resonated with us.”

Our panelist states:

I was pleasantly surprised by Jo Malone’s new Cologne Intense Collection. This collection can be layered with one another to create unique and endless combinations. The fragrances are an exotic sensory experience. The Rosewater Vanilla Cologne was my favorite. It is powdery and elegant. The softness of the floral essence is layered with the warmth of the vanilla and smokiness of the agarwood. Agarwood is an exotic, distinctive fragrance from the Far East. The overall experience was complex and pleasing - spicy orange blossoms and jasmine create an intoxicating and mood invoking fragrance. This sensuous fragrance is perfect for summer evenings of moonlight and romance!

The Art of Fragrance Combining™

Every Jo Malone fragrance is structured so it can either stand alone, or be blended and layered with other Jo Malone colognes for endless bespoke effects. It’s a unique concept at the heart of Jo Malone, and one that fulfils that most fundamental of desires – to discover a fragrance that is truly one’s own.

Each Cologne Intense fragrance has this simplicity of construction, so that each one retains a clarity that makes them sublime worn alone, magnetic when mixed and layered.

De Vetta added, “We value our classic British heritage at Jo Malone and the time honoured traditions and craft of the perfumer. Every new fragrance we create honours that. Our olfactive signature is characterised by a simple composition that is always distinctively modern – and we’ve brought this to the creation of Cologne Intense. We have embraced the richness and beauty of Middle Eastern culture, connecting with its ancient traditions and working with classic luxurious ingredients, but with the wit, elegance and originality that is synonymous with Jo Malone.”

Key Notes in Rose Water & Vanilla Cologne Intense

Rose Water

An accord created by the perfumer as an interpretation of ‘a rain of rose water’ where the rose note is very light and delicate. Teamed with neroli and petitgrain, the combination provides a unique, thirst-quenching aroma.

Rose Loukoum

This very unique note gives the distinctive character of the fragrance. The perfumer has recreated the scent of delicate, rose-flavoured Turkish delight, and captured the texture of both the powdery exterior and the sweet jelly interior. This rose-loukoum accord adds both a fresh and sweet gourmand aspect that is addictive.

Vanilla

Together with the base notes of patchouli and musk, the vanilla gives the fragrance a sheer, chypre character that gives depth, sophistication and charisma in the dry-down.

Fragrance Combining™ Suggestions

Oud & Bergamot Cologne Intense

Amber & Patchouli Cologne Intense

Combining Effect: Rose Water & Vanilla adds a sweet and rosy accent.

Cologne Intense 2010 (100ml) $125.00 US

Available at select Jo Malone Shops, jomalone.com,

Saks Fifth Avenue, New York

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