Redken Launches a Texture Renovation: Get Fashion Forward Texture! Introducing NEW structure wax 17-Try It!
Get Fashion Forward Texture! Loosely defined and texturized styles were everywhere this Fall/Winter 2010 Fashion Week, from the catwalks of Alexander Wang to Marc Jacobs. Amazing texture is a must to give separation and movement on the runways, and top backstage stylists need high performance products that achieve texturized fullness without weighing hair down. Now, consumers can get that high-fashion finish for an undone texture that just won’t quit. Introducing NEW Redken wax blast 10 high impact finishing spray-wax and structure wax 17 classic styling wax!
“Backstage at Fashion Week, texturizing products are a must to achieve a separated finish that makes that edgy statement on the runway and completes the overall look of the designer’s collections,” says Rodney Cutler, Redken Brand Ambassador and Owner of Cutler/Redken Salons and of course a Mover and Shaker on Whom You Know:
“Wax blast 10 and structure wax 17 are the perfect products to take high-fashion texture to everyday – they give strands the denser surface texture that is the ultimate in high-fashion this season.”
Our fabulous panel put this to the test, and they said:
Look your best with Redken’s amazing structure wax! With so many choices on the market for hair products it is hard to know where to start. Every company seems to have extended their lines to offer products that may or may not work. Redken is a brand that has always offered quality products for both women and men. I just love their structure wax and my husband and I both use it. He uses to keep the front pieces of his hair off his face. In addition, he can add a little height and precision and hold. I use it more for separation when I am achieving a twisted pieces pulled back look. It gets rid of the whispys and fly-aways and keeps the pieces in place. Redken rocks!
Redken Structure Wax is a wonderful styling wax. It's a classic hard wax. Light and not overly greasy which is great! It gives hold with a beautiful shiny finish. It really keeps an amazing hold for hours. I love that it keeps the bold look without any effort. It comes in a small pot and it goes a long way! In the summer especially it is fabulous for keeping your hair in place without making it look greasy in any way. We recommend it!
Texture is where it's at for this fall. If you are hot enough to wear Hunter Dixon and read Whom You Know, you are definitely going to need the Redken Structure Wax 17 to make sure your hair keeps up with the rest of you! Redken is a trusted brand that has never disappointed this panel and it is so exciting when they come out with a new product. This wax is high-quality and will keep your hair in place without weighing it down or making it look ridiculously overdone. We recommend this for both men and women and trust me, I had not recently used wax products often before this and the Wax Blast previously reviewed:
http://www.whomyouknow.com/2010/07/whom-you-know-has-serious-blast-with.html
and I am seriously impressed! You will be too.
Wax blast 10 and structure wax 17 join Redken Styling’s NEW texture collection, featuring the renovated hardwear 16 super-strong sculpting gel, water wax 03 shine defining pomade, rewind 06 pliable styling paste, rough paste 12 working material, and rough clay 20 matte texturizer. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon.
