Whom You Know: Audi Releases Statement on Helicopter Incident on Pikes Peak

Friday, September 17, 2010

Audi Releases Statement on Helicopter Incident on Pikes Peak

Audi is saddened by the helicopter incident that took place this morning near the summit of Pikes Peak. Today’s film crew was shooting a test run of the “Autonomous Audi TTS Pikes Peak,” a joint program involving Audi, the Electronic Research Laboratory in Palo Alto, California, and Stanford University. The goal of the project involves ascending Pikes Peak autonomously without a driver behind the wheel to demonstrate the capabilities of advanced driver assistance systems and GPS. The car was not involved in the incident.

Further information on the helicopter incident will be released by the National Transportation Safety Board and local law enforcement officials. All research activities on Pikes Peak have been suspended. The research project will continue at a later date.

ABOUT AUDI
Audi of America, Inc. and its 272 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

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