Kevin Mayer Named Chevrolet Advertising Director Experienced automotive Marketing and advertising executive joins brand from Subaru
Kevin Mayer has been named director, Chevrolet Advertising and Sales Promotion, effective Oct. 4, joining the brand from Subaru of America, Inc., where he had been director, marketing communications, General Motors U.S. Vice President of Marketing Joel Ewanick announced today.
“Kevin has consistently demonstrated a unique ability to engage the customer and build a relationship with the brand – and ultimately the products - through bold strategies,” Ewanick said. “Kevin will be an asset to the entire Chevrolet team, especially as we continue the launch of two very important vehicles – the Chevrolet Volt and Cruze.”
Mayer, 41, joined Subaru of America, Inc., in 2007. Prior to that, he served as senior vice president and account director at Colby and Partners, where he led the American Suzuki Motor Company account. Prior to his time at Colby and Partners, he served as director of advertising and marketing for Mitsubishi Motors of America. He began his automotive career in 1997 at Hyundai Motor America, where he held a variety of corporate strategy, marketing, promotions and advertising positions.
Mayer holds a bachelor’s degree in communications from Purdue University, and a master’s in business administration from the UCLA Anderson School of Management.
About Chevrolet
Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinoxand Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including the Cruze Eco and Volt, both arriving in late 2010. Cruze Eco will offer up to an estimated 40 mpg highway while the Chevrolet Volt will offer up to 40 miles of electric, gas-free driving and an additional 300 miles of extended range (based on GM testing; official EPA estimates not yet available). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.
