Peachy's Pantry: Another "Sweet" Holiday Gift Idea - Limited Edition Paul Frank Nestlé Crunch Bar
You know how the commercial goes-chocolate is crunchous, when it crunches, that's why Peachy loves Nestle Crunch! In light of Fashion Week in New York, we just had to tell you about Nestle Crunch's new "outfit" and we must say the candy bar is just as good as ever. Peachy Deegan just spoiled her lunch. Paul Frank Industries announced today that it has partnered with chocolate giant Nestlé Crunch to introduce the limited-edition Paul Frank Nestlé Crunch bar. The collaboration marks the fashion icon’s debut in the confections retail environment. This one-of-a-kind chocolate treat will be available for holiday 2010.
Under the agreement, a Nestlé Crunch bar will be tucked inside a colorful gift envelope that doubles as a holiday card. The unique packaging features holiday artwork and the adorable characters from the Paul Frank collection including Julius the Monkey and Worry Bear. The piece is finished with a special note where a heartfelt message can be written.
“The Paul Frank Nestlé Crunch bar is sure to become the holiday season’s must-have stocking stuffer,” said Ryan Heuser, President and Co-Founder of Paul Frank Industries. “We are really excited to be collaborating with an adored brand like Nestlé. This is the first time fans can actually ‘eat’ a Paul Frank confection! We look forward to creating lots of smiles with the delicious taste of Nestlé Crunch.”
“Nestlé Crunch has launched a new recipe that boasts a richer chocolate taste and crispier crispies, so it’s fitting that the new bar is dressed up for the holidays,” said Cherry Joh, Marketing Manager, Nestlé Crunch. “Paul Frank is a perfect partner because just like Nestlé Crunch, the fun and whimsical characters bring out the carefree joy of being a kid again, no matter what your age. “
The Paul Frank Nestlé Crunch bar will be available exclusively at hand selected retailers, including Paul Frank stores, beginning November 2010.
About Paul Frank Industries
From its modest beginnings as a Lo-Fi accessories company in a SoCal beach town garage, Paul Frank Industries has steadily grown into a globally recognized, iconic brand. Creating relationships through exciting collaborations and strategic licensing partnerships, today Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home décor, bicycles and more. Paul Frank Industries features artistic and entertaining designs inspired by their love of avant-garde, modern influences and everyday objects. Paul Frank products are available at world renowned retailers including Nordstrom, Bloomingdales, Macy’s, Fred Segal, Colette, Selfridges, Beams and flagship Paul Frank store locations. To see what’s new and exciting at Paul Frank Industries, visit paulfrank.com.
About Nestlé Crunch
Nestlé Crunch is one of America's favorite chocolate bars. First introduced in 1938, Crunch represents the perfect combination of creamy milk cNestleusa.comhocolate and light, airy crispies. The Crunch bar is truly a timeless candy classic and one that stands as a hallmark among chocolate treats. From its very beginning, the fun-to-munch bar with a distinctive ‘crunch’ has always been associated with playful fun. Look for Nestlé Crunch in Minis, Fun Size, Singles and Giant bars in candy aisles nationwide.
About Nestlé USA
Named one of “The World’s Most Admired Food -Companies” in Fortune magazine for thirteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2009 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2009 sales of $99 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.