Redken's Runway Report from Milan: Alberta Ferretti with hair by Guido

Fashion Week in Milan is in full swing!  Redken Creative Consultant has a busy week of hair ahead – below is the first update from the Alberta Ferretti show in Milan.  For the latest in runway hair, tune into Redken’s Facebook page for the latest: www.facebook.com/Redken

The hair style for the Alberta Ferretti’s Spring/Summer 2011 Collection was inspired by a rock and roll vibe – very Bohemian with matte, natural textured.  The Collection is features very long, flowing feminine dresses with a "hippie" feel, so the hair really complements the clothes rather than contrasting it.

"Alberta Ferretti is a show that women always look forward to because the fashion is very feminine – the kind of clothes any woman would want to wear.  To complement the easiness on the runway, I created natural bohemian hair, yet still keeping each woman unique by simply enhancing her natural texture." – Guido, Redken Creative Consultant

Products:

-          Redken velvet gelatine 07 cushioning blow-dry gel

Create the Look:

-          Apply a generous amount of velvet gelatine 07 cushioning blow dry gel in your hands and work into damp hair, applying it by scrunching it in sections concentrating at the roots to bring out the natural texture

-          Finger dry hair with a blow dryer, scrunching sections towards the scalp and lightly twist pieces away from the face.

-          Before going on the runway or out on the town, rough up the texture with your hands just a bit, but not touching it too much to keep the matte texture.