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Thursday, September 9, 2010

thinkThin® Creates Industry’s First Natural Low Sugar Nut Bar: thinkThin Crunch™ Highly Recommended by Whom You Know. Consumers finally given a healthier, low sugar choice

thinkproducts, the creators of the no. 1 selling thinkThin® protein bar and a family of deliciously natural weight management products, today launched the industry’s first natural low sugar nut bar called thinkThin Crunch. A mixed whole nut bar with three flavors (Mixed Nuts, Mixed Nuts & Chocolate, and Mixed Nuts & White Chocolate), the thinkThin Crunch bar has 70 percent less sugar and 80 percent more protein than other fruit and nut bars. thinkThin Crunch expands the company’s natural weight management product line with broad appeal for the entire family.
“We are thrilled to provide a major breakthrough in the popular nut bar category by creating a bar that not only highlights the goodness of whole nuts but also reduces the sugar content, increases the protein and delivers more delicious flavor compared to anything else in the market” said Lizanne Falsetto, CEO of thinkproducts.


Although most natural nut bars on the market are high in sugar, there are surprisingly few that include chocolate. thinkThin Crunch turns that trend upside down with two guilt free chocolate and white chocolate-dipped mixed nut bar choices that offer an indulgent nutty flavor.


According to Mintel, 85 percent of Americans now believe that “obesity” is an epidemic, and nearly 90 percent of Americans state that healthy eating is very or somewhat important to them.  We at Whom You Know are totally against obesity and turn down request from any plus size fashion labels that approach us, because we promote excellence and that includes excellence in health.  There are 23.6 million people in the United States, or 8 percent of the population, who have diabetes, according to the American Diabetes Associates.  Everyone at Whom You Know is fit and we value eating right, although you know Peachy and the crew definitely also enjoy champagne consumption.


For consumers suffering from gluten intolerance or Diabetes, the gluten-free thinkThin Crunch creates a new and appealing choice. thinkThin Crunch is available today at thinkproducts’  web sitehttp://shop.thinkproducts.com/ and on amazon.com. In September, thinkThin Crunch will be available at Grocery, Drug, Natural and Specialty stores across the country.  Our panelists put this to the test, and they say:


I have been a protein bar junky for years.  Ever since the early 90’s when I first started training hard for athletics in high school, they've been a staple in my diet.  I needed that extra protein and calories to replenish and repair my body from intense workouts.  Unfortunately, though, every bar tasted blah and maybe even a little nasty at first. Then of course I learned to like them, more like tricked myself to like them, because I knew I needed the extra protein and there was no way I was going to eat enough meat or fish to get what body was calling for when I was a full time athlete.  These Think Thin mixed nut bars are a god send, they taste so good right from the first bite with no mental trickery.  This bar actually tastes like a candy bar but without the extra sugar and fat. Think Thin mixed nut bars are actually made from a handful of natural ingredients, not the chemical engineered type ingredients  that most of supplement food products are made from.   Now that I am not working out like maniac I don’t need the extra calories but I still like having the extra protein.  This bar is the perfect snack for after the gym or even for a mid afternoon snack to help you get through the day in healthy way. 


A lot of products are hip and cool these days by stating low-fat, no fat, no trans-fat etc. etc.: but how many actually have the word 'thin' in their product name? Introducing Think Thin Crunch, a new bar in a sexy packet that comes in three flavors: mixed nuts, mixed nuts and chocolate, and mixed nuts and white chocolate, my favorite. A lot of products are nowadays appealing to the 'think-healthy' part of our brains, but many times they lack any appeal to our taste buds, so that eating them is a bit like taking out the trash: you feel good when it's done, but you don't look forward to doing it, and you certainly don't enjoy the experience. I am happy to inform that this is not the case with Think Thin: the bars actually taste good AND they are good for you! They have lower sugar content than most bars: 10 grams protein, 3 grams fiber, and they are gluten-free. They are basically made of a delicious concoction of nuts: peanuts, almonds, cashews, held together with brown rice syrup and honey. The chocolate ones are actually coated on the bottom only, but contain enough of an enhanced flavor to give a luxurious taste. For a second you might think you are eating a Snickers bar: but them your senses get attacked again by a different nutty experience in the next bite. These products' major selling points is the fact that they are good for you, but the biggest reason that you should buy them is that they will widen your smile as you devour them. Based in California, the manufacturer is on a winner here: my only cautionary note is, if you are a white chocolate fanatic like me, make sure you actually toss the right ones into your shopping cart: you cannot miss the brown chocolate stripe on that flavor, but the creamy-colored wrapper on all three is almost too similar, and if you've come home from the supermarket, flicked on the TV, sat down on the sofa with a beer, and discover you have the nuts-only flavor in your other hand you might consider yourself a nut-job. If that is the case, put on your running gear, including your calorie calculator, and jog back to the store to sort it out! www.thinkproducts.com



These bars are DELICIOUS - I literally ate them all in 4 days eeks.  As an athlete in college I have tried all of these "sports bars"; the trick is the consistency, the flavors, and more.  The chocolate, vanilla and plain were all very tasty.  I liked that the flavored bar had JUST enough coating, not too much.  The nuts were very fresh, crisp and chewy. The size of the nuts are also just right; large enough that you see what kind of nut you are eating but not too big that it is trying to eat in a public place.  The consistency was perfect; enough chewiness that that is was ... but not to much that felt as thought a tooth might come out I liked that all bars had the same underlining flavor and that I could choose; oh I am in the mood for something sweet chocolate for a late afternoon or evening snack. The bar without flavor felt appropriate for breakfast or a mid day snack. It tasted like a meal, filling and real whole food; not processed. 



Think Thin Mixed Nuts are one of the best snacks to eat when you're on the go and if you're health conscious.  I had the honor of tasting three different flavors - Mixed nuts, Mixed nuts & White Chocolate, and Mixed Nuts & Chocolate. YUM YUM YUM!  I love the sweet nutty salty taste that these bars have. They have a bunch of flavor and are good for you. It's a guilt-free indulgence that is hard to resist. My husband and I are very health conscious - we like to eat things that keep us in shape and this bar is it. It's a great treat if you're looking for a chocolate treat but don't want to dive into a candy bar. Keep it healthy and snack on this! 



I consider myself a connoisseur of protein bars after many years of searching for the right taste, high quality ingredients and health benefits to suite my needs for a healthy lifestyle.
I had the pleasure of enjoying a high protein nut bar called "think Thin". They are loaded with healthy nuts for crunchiness, 10 grams of protein for energy and 4 grams of fiber. 70% less sugar than other fruit bars for those of us watching our waistline. Last but not least, NO transfats, just lots of healthy goodness. Because I am on the go daily, I leave several "think Thin" nut bars in my car for the days when a lunch is impossible. Just one bar satisfys my hunger pains for hours which gives me that added energy and nutrition I need. This is a really great treat for those who have a gluten allergy as the "think Thin" bars are gluten free. Think Thin offer three different bars to choose from, mixed nut, mixed nuts with chocolate and mixed nuts with white chocolate, sure to please every nut lover.  Its hard to believe that such a tasty treat is actually good for me. I definitely will keep my pantry stocked with the think Thin bars.

I’m a health freak, and when it comes to nutrition I am especially picky about what I eat. When I don’t have time to eat, and need a healthy snack I either have fruit or a protein bar. However, you have to be careful with snack bars because they may be loaded with unnecessary sugars!! That’s why I absolutely loved the Think Thin Mixed Nuts and Chocolate bar. It’s insanely delicious and is packed with 10grams of protein and 4grams of fiber in each bar!! Additionally, it is gluten free. How amazing is that? The best part (besides the peanut/chocolaty taste) is that the bars have 70% less sugar than other fruit and nut bars. Nothing beats that.


Whom You Know highly recommends thinkThin!


About thinkproducts
thinkproducts creates deliciously natural weight management products for consumers that want to “think about what they eat” while living a full and energetic lifestyle. thinkThin products are based on three key nutritional principals: high protein, low-no sugar, gluten-free. The thinkThin portfolio consists of natural, nutritious and convenient weight management foods that include the thinkThin Protein Bars for the on-the-go, active lifestyle; thinkThin Dessert Bars to satisfy after dinner cravings; thinkThin Bites, a 100‐calorie perfect sized snack; and thinkThin Crunch for the entire family. For more information visit http://www.thinkproducts.com.

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