In celebration of September Fashion Week and
Fashion’s Night Out, Conair teamed up with the Union Square Agency to create a
pop-up environment in the historic Vanderbilt Hall at Grand Central Terminal. The
hall was transformed into “Fashion Central,” an interactive atmosphere where
consumers can experience the excitement of Fashion Week without an invitation!
Conair promoted their latest Infiniti Pro by Conair™ Dryer by offering
complimentary hair consultations, quick fixes, demonstrations, and discounts at the
event.
“There is something so brilliant about seeing a woman admire herself in the mirror
after receiving a fabulous blowout,” said Stacey Orecchio, Senior PR Rep for Conair
Corporation. She adds, “Beautiful hair is truly the best way to complete any outfit!”
In addition, the Conair Beauty Patrol taped confessions of “worst hair days” and
giving each participant a ticket providing her or him with a summons to view their video
confession online. Conair will select the top 5 videos and ask online visitors to vote
for their favorite. You know it is impossible to have a bad hair day at Whom You Know-just read Salon Peachy to discover the best talent in the hair industry in Manhattan-so Peachy did not participate in this. The first 50 entries will receive a sleek TRINA wristlet, and the most
outstanding confession will win a new wardrobe of Conair’s hottest styling tools and
a $100 gift card to Bloomingdale’s. The winner will be announced October 1, 2010, on
Conair is excited to sponsor “Fashion Central” with Union Square this September and
supports Vogue’s efforts to increase participation in Fashion’s Night Out on September
10. For Fashion’s Night Out, Grand Central will host a hospitality event complete with
food, drinks and special appearances. “Fashion Central” will celebrate the spirit of
Fashion Week by bringing consumers and industry insiders to one location. This is not
your typical fashion event!