Whom You Know: BINU Natural Soap debuts it's Soap des Artiste at this Summer's NYIGF

Wednesday, October 20, 2010

BINU Natural Soap debuts it's Soap des Artiste at this Summer's NYIGF

The Elite Chez Peachy took a look at the Fairy Soap, and tried it:

This has to be one of the prettiest soaps I've ever laid eyes on, and used on my skin, albeit reluctantly because it really is a thing of beauty. No surprise, the founder of Binu Natural Soap is actually a sculptor and it shows in her line of breathtakingly beautiful and detailed line of soaps. This particular soap is not just eye candy, but it's actually ideal for my dry and sensitive skin. It's all-natural and leaves a light and herbally fresh hint of lavender behind. It's great for that wind-down shower or bath at night, right before heading into a nice, peaceful slumber.

This beautiful soap by Binu is so unique it makes you not want to use it! The detail on of the fairy smelling flowers is unforgettable. The lavender soap calms you and your skin. It lathers up perfectly and doesn't leave a sticky residue. It's a great soap to have on display in your guest bathroom.

The binu soap in sherbert fairy soap in purple is gorgeous! It is one of my favorites. I love that the ingredients are all natural. They include jojoba oil and vitamin E, great for making your skin feel soft. The scent is also delightful, and washing my hands is now both an enjoyable and aesthetic experience.

"They're too pretty to use", say most 'passer-buyers' after their initial glance of BINU Natural Soaps. They then come to their senses and realize a delightful scent of Lavender, Green-tea, Patchouli or Bergamont is captured in a quintessential meeting of art and beauty in a 4 oz.natural soap sculpture. Both visually and aromatically delightful, these soaps are a nice treat for you and the perfect gift for someone special.

BINU's founder So Jeong Lee, a Korean sculpture and newly inventive soap-maker, first introduced her artistic hand-made natural soaps at the Festival Marketplace in Pompano Beach, Florida in 2009. Most customers stand, intrigued by the sight of something so practical, yet so beautiful. Somewhat 'museum-like' in their stature and gaze, BINU's customers are first introduced by the delightful invitation to 'pick them up and smell them, or by the proud disclaimer that they're wonderful for your skin. So Jeong is simply trying to create a brand that accentuates beauty through artistic means. She seems to be onto to something different, as customers realize that everything from her choice of scents, colors and selective packaging is embedded in her soaps.

BINU is making it's New York debut at this summer's NYIGF- New York's Newest in 2010. Natural soaps have never lookd so beautiful. Made with natural essential oils, goat's milk, jojoba oils and other fine ingredients; 'BINU' is simply ... 'Soap' (in Korean), smirks the artist. Yet, unique in a way that doesn't claim to be made with recycled bio-fuels or even indigenous flowers from Provence (myth that the finest soaps must come from France). BINU is simply ... 'too pretty to use', winks the Soap-maker /Artist.

http://www.binunaturalsoap.com/

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/