Redken Cut-A-Thon Exceeds Donation Expectations for City of Hope
On September 30, 2010, Redken held yet another successful Cut-A-Thon at the Redken Exchange on 5th Avenue in NYC. Through the event, Redken raised $12,274, all of which will be donated to City of Hope, Redken’s 2010 charity partner.
Lining up as early as 8:00am, 341 New York City consumers flocked to the event throughout the day to get their hair cut and styled by top Redken Stylists. Consumers left the Cut-A-Thon looking fabulous and feeling even better for contributing to a good cause.
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation.