See Manhattan On Your Feet with New Balance and Peachy! Whom You Know Recommends The Truebalance 850's! ENGAGE YOUR MUSCLES AND INDULGE YOUR WELLNESS: NEW BALANCE INTRODUCES TRUEBALANCE TONING COLLECTION

Adorable in gray and pink, this is much more than a pretty sneaker.  This is also the first sneaker we believe we've tested in women's for New Balance.  Meant to tone, which it does, this is also sharp.  And what we like best is that it's not heavy!  It is akin to a racing shoe, and this is a rare find among the "toning" and "shaping" shoe market; most are clunky and we are not into clunky.  We like smooth, clean, streamlined shoes that perform, and the Truebalance 850's are that.  Less is more with the style here too; the clean lines of shiny gray are fabulously understated leaving the attention on you!  Whom You Know Recommends the True Balance 850's for women by New Balance.

Boston-based New Balance revolutionizes the toning category with the introduction of the first-ever truebalance toning shoes. As part of the brand’s newly developed Wellness initiative, truebalance allows women of all ages to tone their bodies without calling attention themselves or their footwear. truebalance is stylish, comfortable, subtle and most of all, effective.

New Balance Wellness, a mindset rather than a category, reframes the way women think and feel about exercise so they can embrace all that it can be: an indulgence for the mind, body and soul. New Balance Wellness is dedicated to helping women engage their bodies and spirits. Walking in the new 1100 and 850 truebalance shoes will tone the muscles in your legs to your glutes to your core and help burn calories.  Burning calories is the basis of weight loss, a goal for a healthy wellbeing and increased energy, awareness, joy and personal sustainability.

While truebalance footwear provides similar benefits as competitive products, consumer testing has shown it to be the most wearable and most comfortable in consumer perception testing performed in the state of the art New Balance Sports Research Laboratory.  Also, test consumers have responded positively to the overall more stylish aesthetic and lower profile sole unit as compared to other competitive toning products.  truebalance is a hidden beauty secret with its “hidden toning” technology which doesn’t shout to the world that you are wearing a toning shoe.

In truebalance footwear, every step you take your body works to maintain your natural balance which in turn activates your muscles. The technology is a patent pending balance board featuring a soft, flexible sole unit with a spring system design and a rounded bottom. 

Since you are walking on an unstable platform that engages core and other muscle groupings, with each step you take in truebalance shoes, they tone your muscles from your legs to your glutes to your core and help to burn calories. Each step you take in truebalance tests your balance and allows your body to compensate when your foot goes through a thorough range of motion from side to side and front to back which works your muscles in a way no other toning shoe on the market does. In wear tests, subjects began to notice the toning effects after the 1st week of use. 

Research and testing in the New Balance Sports Research Laboratory as well as lab testing with Dr. Joseph Hamill, PhD, a Professor in the Department of Kinesiology at the University of Massachusetts and one of the world’s experts on lower-extremity biomechanics, have illustrated the positive effects of walking in truebalance shoes.  Also, consumers participated in 6 week wear tests and confirmed that they could feel the increased muscle activation while walking in truebalance shoes.

A variety of tests have been performed which substantiate these claims, including Electromyography (muscle activity), kinematic (body’s motion), kinetic (forces causing motion), and physiologic tests (energy expenditure), as well as “blind” human perception testing.   The New Balance Sports Research Laboratory and Dr. Joseph Hamill have analyzed the data to ensure the claims made are accurate and the product is effective while offering an extremely comfortable ride.  In addition, hundreds of wear tests in the field have been performed to ensure consumer satisfaction.

The 1100 will be available in July 2010 at high-end department stores and other specialty retailers in four colorways including grey/lime, black/purple, grey/blue and white/pink. MSRP: $110.00

The 850 will be available in July 2010 in four colorways including white/grey/pink, black/grey/pink, silver/blue and white/tan/coral. MSRP: $90.00 

About New Balance Wellness

New Balance Wellness is reframing the way women feel about exercise so they can embrace all that it can be, an indulgence for the mind, body and soul. New Balance Wellness encompasses a multitude of activities, including running, walking, training, outdoor and more. It crosses all categories and activity levels. So no matter what activity or activity level, women will have what they need to engage their minds, bodies and souls for increased energy, awareness, joy and personal sustainability.

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.  New Balance employs more than 4000 people around the globe, and in 2008 reported worldwide sales of $1.64 billion.  For more information please visit www.newbalance.com.