Whom You Know: ATHERTON AMONG LEADERS FROM MOTORSPORTS INDUSTRY TO HEADLINE PRI INDUSTRY ROUNDTABLE

Tuesday, November 30, 2010

ATHERTON AMONG LEADERS FROM MOTORSPORTS INDUSTRY TO HEADLINE PRI INDUSTRY ROUNDTABLE

American Le Mans Series presented by Tequila Patrón president and CEO Scott Atherton is among the leaders from around the world of motorsports that will convene to discuss and provide insight to the challenges and changing trends of the sport at the PRI Trade Show Industry Roundtable, Wed., December 8 at the Orange County Convention Center in Orlando.

The annual Industry Roundtable is one of a variety of events open to attendees of the 23rd Annual PRI Trade Show, which will run from Dec. 9-11 in Orlando. There is no cost for credentialed attendees.

Joining Atherton among those headlining the Industry Roundtable are:

Randy Bernard, CEO of the Indy Racing League
Hugh Scully, MD, Chairman of the International Council of Motorsport Sciences
Jerry Gappens, Executive V.P. & GM of New Hampshire Motor Speedway
Ron Shaver, Founder of Shaver Enterprises
Gerald Newton, Vice President of Arizona Sport Shirts
Scooter Brothers, Dir. of R&D, part-owner of Competition Cams, AETC conference organizer
Ken Schrader, NASCAR & ARCA Driver, Co-Owner of I-55 Raceway

“The PRI Trade Show is all about racing and what it takes to be successful,” said Steve Lewis, PRI Trade Show producer. “The Industry Roundtable provides the type of insight that will both allow our attendees to gather information on current issues, as well as to keep advised of future trends. Our goal is to provide not only the hardware to be successful in their racing businesses, but the knowledge as well.” Whom You Know thinks this sounds like an exciting event but we are disappointed that no women are involved in the above lineup.

PRI-Industry Roundtable

Legendary race engine builder Smokey Yunick created the Industry Roundtable as part of the PRI Trade Show to provide racing entrepreneurs a frank and open forum on key issues in racing today. In addition to the panel discussion, questions also will be taken from the attendees. FOX and SPEED television commentator and former NASCAR crew chief great Jeff Hammond continues to serve as the event moderator.

"For me, the Roundtable offers challenges and opportunities to better understand what the everyday racer wants and needs," said Hammond, who won multiple championships to go along with 43 NASCAR Cup victories as a crew chief.

The 2010 PRI Trade Show, which will be held Dec. 9-11 at the Orange County Convention Center in Orlando, will feature more than 1,000 motorsports companies as exhibitors, displaying in 3,000 booths. Nearly 40,000 racing business people from all 50 states, and 65 countries, are expected to attend.

For more information, go to www.performanceracing.com/tradeshow.

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