Whom You Know: Camaro Named ‘Hottest Car’ in Inaugural SEMA Award

Monday, November 8, 2010

Camaro Named ‘Hottest Car’ in Inaugural SEMA Award

The Chevrolet Camaro has been named the “hottest car” at the 2010 SEMA Show in Las Vegas. The inaugural SEMA Award recognizes the most accessory-friendly new models, based on the number of vehicles exhibited at the show.

“A booth space is a ballot, and the models these exhibitors have selected represent their vote,” said Chris Kersting, SEMA president and CEO.

According to SEMA, exhibitors manufacture thousands of products that improve performance, convenience, appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro than any other car. Consumers, therefore, can expect to find more options for personalizing their Camaro.

“More than any other venue, the cars exhibitors and attendees bring to SEMA embody the passion and excitement of car enthusiasts everywhere,” said John Fitzpatrick, Chevrolet Performance Cars marketing manager. “Based on the sheer number of Camaros displayed on the floor, and parked in the adjacent lots, the Camaro is clearly the hottest car of the show.”

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer 25-50 miles of electric driving and an additional 310 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

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