Whom You Know: The Definitive Guide to Finding the Perfect Fragrance Holiday 2010

Monday, November 29, 2010

The Definitive Guide to Finding the Perfect Fragrance Holiday 2010

The Fragrance Foundation “nose” (pun intended) a thing or two about choosing the perfect fragrance and offers the following advice to turn hectic holiday shopping excursions into satisfying moments of pleasure and discovery.

Yes, there’s an app for that. Finding the perfect fragrance just got easier. iPerfumer is the first mobile fragrance recommendation tool designed to help you find the perfect fragrance and it’s available for free download from the Apple App Store. It offers tailored advice on which perfumes to try, iPerfumer removes the confusion that often surrounds choosing perfume. Revolutionary in its approach, iPerfumer is like having a personal fragrance stylist in your pocket. It provides fragrance recommendations to help make informed choices, or when buying gifts for others.

Or, go online at Sephora or get up close and personal service, knowledge and advice by seeking out a highly-trained fragrance sales specialist proudly wearing a special lapel pin to signify their fragrance expertise.

Perfumes are like musical compositions. The overture is the ‘top” note or the first impression when you try the scent on or open the bottle. The impact is immediate and sets up the next chorus of the fragrance which is the “middle note”. This is the very heart of the fragrance that stays with you longest before the final “base note” comes into play signaling the moment when the fragrance has truly developed to its fullest, lingering on the skin for many pleasurable hours.

Next, let’s talk fragrance like a pro. According to The Fragrance Foundation, who wrote the book on all things fragranced, perfumed and scented, fragrances are grouped into “families”. Florals, Orientals, Chypre (pronounced Sheep-ra), Woody, Fruity, Floriental, Citrus and Green are the most well-known. “It’s the magic and alchemy of the perfumer’s art to blend and mix the hundreds and thousands of ingredients that can make up an infinite variety of “scentsational” scents. Just like a composer does with music”, explains Rochelle Bloom, President of The Fragrance Foundation.

Choose a fragrance to match the personality. A girlfriend with an outgoing, bubbly personality might like a bright, citrusy fragrance. Green and fresh might suit a busy mom. A sophisticated fashionista will appreciate a designer fragrance whose name she instantly recognizes and admires for the style vibe.

Fragrances are available in a variety of concentrations. Perfume is considered top of the top, pure and true. Perfume (parfum) has the highest concentration of pure, intense scent. Just a drop or two on pulse points – wrists, behind your knees and in the crooks of your elbows, throat and neck is all it takes. Eau de Parfum can be used a bit more generously and Eau de Toilette is light but relatively lasting and can be splashed or sprayed on liberally. It’s one of the most popular forms of fragrance. Consider too, all the forms a favorite fragrance comes in that can be used so that it lasts that much longer. Think matching soap, shower gels, bath oils or moisturizing body creams before the final spray or splash of the fragrance.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/