Sartorial by Penhaligon's!
Penhaligon’s has commissioned artist Quentin Jones to create a stop-motion animation exploring the story behind their new gentlemen’s fragrance Sartorial. Filmed at the Norton & Sons shop on Savile Row, The Tailors and the Nose features the fragrance’s creator Upcoming Mover and Shaker Bertrand Duchaufour and Norton & Sons director Patrick Grant. Quentin Jones is an illustrator, animator and Central St. Martins MA graduate. Her clients include E. Tautz, AnOther Magazine and Aubin & Wills.
Sartorial is a contemporary interpretation of a classic Fougère; the traditional notes of oakmoss, tonka bean and lavender have been exquisitely stitched together with woods, ozonic and metallic effects, leather, violet leaf, honey and spices to create the perfect illusion of a tailor’s workroom. The modern thread running through Sartorial is beeswax; echoing the blocks of wax each thread is run across before stitching. This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age.
Bringing together the great traditions of British perfumery and British bespoke tailoring, Sartorial is a fragrance for a new generation of gentlemen.
Head Notes: Aldehydes, Ozonic Effect, Metallic Effect, Violet Leaf, Neroli, Cardamom, Black Pepper, Fresh Ginger
Heart Notes: Beeswax, Cyclamen, Linden Blossom, Lavender, Leather
Base Notes: Gurgum Wood, Patchouli, Myrrh, Cedarwood, Tonka Bean, Oakmoss, White Musk, Honey Effect, Old Wood Effect, Vanilla, Amber
Penhaligon’s Sartorial Eau de Toilette 50ml £50
Penhaligon’s Sartorial Eau de Toilette 100ml £70
Sartorial will launch in the UK on 11th October 2010 and will be available in Penhaligon’s boutiques, concessions and online at www.penhaligons.com
