Whom You Know: LACOSTE Fragrances introduces and Whom You Know Recommends LACOSTE Essential Sport

Wednesday, December 22, 2010

LACOSTE Fragrances introduces and Whom You Know Recommends LACOSTE Essential Sport – energy elegantly bottled

You cannot go wrong with the croc: for years and years Lacoste has proven they are a brand you need and at Christmastime what could be more perfect than giving their latest and greatest to men you love! Whether you are pursuing Resort Peachy and are in a warm place down south playing golf right now, or are navigating the crowded hubbub of Manhattan trying to get your shopping done, Lacoste will keep you cool, calm and collected and ready to swing into the Holiday season. Building on the reputation of LACOSTE Essential, a smooth and masculine fragrance that is characterized by its values of freedom, enjoyment and relaxation, LACOSTE introduces a new addition to the LACOSTE Essential House, LACOSTE Essential Sport, recommended by Whom You Know.

LACOSTE Essential Sport is a positively energizing new fragrance for men that takes this sense of freedom even further by introducing an element of ice cold freshness that invigorates and energises, leaving the wearer with the confidence to embrace life and to play with a revitalized sense of freedom. LACOSTE Essential Sport is not just about enjoying freedom but enjoying it with a cool sense of energy and vigour.

ESSENTIAL SPORT – The Fragrance

The fragrance releases a citrus cocktail of pink grapefruit, bergamot and tangerine. It’s this stimulating mix of citrus notes that gives a refreshing power and energy to the opening of the fragrance. The sensation of ice cold freshness is driven by a combination of frosted ginger and deep marine notes; these combine to give the sensation of an invigorating dip in deep cold water. All of this is rounded off with a sensual, smooth and masculine dry down.

Lewis Peacock, P&G Fragrance Creation Team, comments “From the smooth elegant freshness in LACOSTE Essential we are providing energy and invigoration with ice cold freshness for LACOSTE Essential Sport. This fragrance is bright, masculine and extremely fresh.”

ESSENTIAL SPORT - The Packaging

The ice blue fragrance juice is captured in a pure glass bottle with the iconic LACOSTE crocodile elegantly engraved on the glass. The fragrance is sealed with a brushed aluminium lid, sophisticated and masculine, like the fragrance itself. The outer packaging mirrors the cool colour of the juice with a simple two-tone design of blue and white. The overall result is a modern reinterpretation of the brand’s youthful, sportive image.

ESSENTIAL SPORT - The Campaign

This energy and sense of freedom is perfectly captured through the advertising campaign which features face of the fragrance, Antoine Auriol, a world class kite surfer and model. In the print ad we see a sleek, toned and muscular Antoine Auriol jumping on sand against a brilliant blue sky, there is a feeling of lightness and grace in his movement which perfectly captures the LACOSTE ethos of elegant dynamism. Antoine’s physique exudes masculinity, confidence and focus and yet he appears relaxed and liberated in his mind.

Antoine Auriol said of the fragrance, “LACOSTE Essential Sport, like kite surfing, is all about elegance, confidence and grace. What I really like about Essential Sport is the cool freshness of the fragrance; it gives me a sense of dynamism and energy both in and out of the water.”

ESSENTIAL SPORT – The Line Up

EDT 75ml

EDT 125ml

Deodorant Stick 25g

Whom You Know just LOVES Lacoste, from our head to our toes! You know we love love love their footwear too and Peachy the Snow Queen is wearing these Lacoste boots this winter:
http://www.whomyouknow.com/2010/11/brave-cold-fit-for-snow-queen-lacoste.html

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/