Let the Force Be With You! Introducing Redken’s NEW hairspray collection featuring fashion work 12 & pure force 16
Oooh it is a very exciting moment at Whom You Know when we learn of a new Redken product, and this time, we heard of two new fabulous sprays with the ultimate in hold, perfect to ring in the new year! From the runways to reality, every woman needs a hairspray to keep their look perfectly in place. Now, with the addition of NEW fashion work 12 versatile working spray and pure force 16 non-aerosol fixing spray to Redken’s esteemed hairspray collection, women of all hair types and desired end result are invited to elevate their hairspray experience with a range of products that deliver flawless hold for the most on-trend looks tailored to their needs.
Joining existing Fashion Week favorites quick dry 18 instant finishing spray and New & Improved forceful 23 super-strength finishing spray are new fashion work 12 versatile working spray and pure force 16 non-aerosol fixing spray. They round out the portfolio of hairsprays to deliver the hold you need with formulas that protects hair with the added bonus of preventing color fade. Fashion work 12 is a versatile hairspray that does it all for working, shaping and finishing styles with medium hold while pure force 16 is a non-aerosol fixing spray that adds lasting control and spectacular shine, with a fine mist that dries in a flash.
“Having a versatile range of hairsprays at my fingertips is key to the looks I create at Fashion Week, whether I need to secure a sculpted updo, hold natural waves or create a glossy, lacquered finish,” says Guido, Redken Creative Consultant. “With the addition of fashion work 12 and pure force 16 to Redken’s hairspray range, I am now armed with every level of hold I need to create the styles that designers expect on the runways.”
All Redken hairsprays feature 24-hour humidity resistance and 8-hour control and now, New fashion work 12 and New & Improved forceful 23 feature Redken’s exclusive Spray-Strong Complex with antioxidants and vitamin E to protect hair and prevent color fade. What’s more? New & Improved forceful 23, a Fashion Week staple, also has a fresh, new scent with the same high-hold formula that will keep your style in place all night long!
Don’t let the wrong hairspray hold you back! Find the hairspray that’s right for your style and bring runway to everyday with Redken’s hairspray collection, available in salons January 2011.
