Whom You Know: Let the Force Be With You! Introducing Redken’s NEW hairspray collection featuring fashion work 12 & pure force 16

Wednesday, December 15, 2010

Let the Force Be With You! Introducing Redken’s NEW hairspray collection featuring fashion work 12 & pure force 16

Oooh it is a very exciting moment at Whom You Know when we learn of a new Redken product, and this time, we heard of two new fabulous sprays with the ultimate in hold, perfect to ring in the new year! From the runways to reality, every woman needs a hairspray to keep their look perfectly in place. Now, with the addition of NEW fashion work 12 versatile working spray and pure force 16 non-aerosol fixing spray to Redken’s esteemed hairspray collection, women of all hair types and desired end result are invited to elevate their hairspray experience with a range of products that deliver flawless hold for the most on-trend looks tailored to their needs.

Joining existing Fashion Week favorites quick dry 18 instant finishing spray and New & Improved forceful 23 super-strength finishing spray are new fashion work 12 versatile working spray and pure force 16 non-aerosol fixing spray. They round out the portfolio of hairsprays to deliver the hold you need with formulas that protects hair with the added bonus of preventing color fade. Fashion work 12 is a versatile hairspray that does it all for working, shaping and finishing styles with medium hold while pure force 16 is a non-aerosol fixing spray that adds lasting control and spectacular shine, with a fine mist that dries in a flash.

“Having a versatile range of hairsprays at my fingertips is key to the looks I create at Fashion Week, whether I need to secure a sculpted updo, hold natural waves or create a glossy, lacquered finish,” says Guido, Redken Creative Consultant. “With the addition of fashion work 12 and pure force 16 to Redken’s hairspray range, I am now armed with every level of hold I need to create the styles that designers expect on the runways.”

All Redken hairsprays feature 24-hour humidity resistance and 8-hour control and now, New fashion work 12 and New & Improved forceful 23 feature Redken’s exclusive Spray-Strong Complex with antioxidants and vitamin E to protect hair and prevent color fade. What’s more? New & Improved forceful 23, a Fashion Week staple, also has a fresh, new scent with the same high-hold formula that will keep your style in place all night long!

Don’t let the wrong hairspray hold you back! Find the hairspray that’s right for your style and bring runway to everyday with Redken’s hairspray collection, available in salons January 2011.

redken.com

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

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-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
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Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
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Dimitris Nakos, Founder and Owner of
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“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

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Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
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http://www.intelexusallc.com/

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https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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http://cosmopolitandental.com/