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Wednesday, December 22, 2010

PERFECT FOR THE HOLIDAY COOKING AND RECOMMENDED BY WHOM YOU KNOW: NEW CIRCULON® ELITE PLATINUM COOKWARE

As part of a year-long celebration of the brand’s 25th anniversary, Circulon®, a leader in innovatively designed, hard anodized nonstick cookware expands on its successful Circulon® Elite Cookware collection with the introduction of Circulon® Elite Platinum Cookware.   We think this is one of the best lines to use and as holiday cooking is heating up, Peachy Deegan is using Circulon.  And she's reading her James Beard American Cookery, so she knows what to do:

As its name suggests, the new assortment of hard-anodized nonstick cookware features a modern, platinum-hued nonstick exterior to complement today’s upscale kitchen designs.  This set is sure to compliment any Manhattan kitchen and it has New York thick skin!  Constructed of highly durable, heavy gauge hard-anodized aluminum, a material that is twice as hard as stainless steel, new Circulon Elite Platinum provides fast and even heating with no hot spots for perfect cooking results every time.   And in Manhattan where everyone wants everything yesterday pronto, speed is of utmost importance in cookware!

A boon to health-conscious cooks looking to cook with less fats, and anyone who wants to limit clean-up time in the kitchen, the new collection features Circulon’s signature Total® Nonstick Food Release System.  This superior Hi-Low wave technology, coupled with an advanced nonstick surface – metal utensil safe Dupont™ Autograph® – offers extraordinary food release and lifelong durability.  Preparing foods that are usually prone to sticking is no longer a challenge as all foods easily slide off the cooking surface, even when little or no oil or butter is added. 

            New Circulon Elite Platinum is designed with slightly dome-shaped lids made of translucent, break-resistant glass rimmed in brushed stainless steel, which allows for easy monitoring of the cooking process without releasing steam and losing flavors and nutrients.  The elegantly styled brushed stainless steel handles feature silicone comfort grips.  Each handle is riveted permanently to the pan or lid for maximum durability.  Perfect for any recipe that requires oven cooking, Circulon Elite Platinum is oven-safe to 400°F.  Whom You Know recommends Circulon!!!

          Available now at retail nationwide, new Circulon Elite Platinum is offered in a 10-piece set and select open stock items:
Sets

·         10-piece Set:  1 Qt. and 2 Qt. Covered Saucepans, 8 Qt. Covered Stockpot, 8-inch and 10-inch Open French Skillets, 3 Qt. Covered Sauté Pan ($249.99) 

·         Twin Pack Set: 8-inch and 10-inch Open Skillets ($39.99)          

 

Open Stock 

·         11-inch Square Griddle ($39.99)
·         14-inch Open Stir Fry Pan ($49.99)
·         12-inch Covered Deep Skillet ($69.99)                     
·         5.5 Qt. Covered Casserole ($59.99)

One of the world’s leading brands of hard-anodized nonstick cookware, Circulon was introduced in 1985 as the first hard-anodized nonstick cookware.  Continuously offering consumers the latest advancements in cookware technology, the growing line includes the following collections: Infinite Circulon, Circulon Elite, Circulon Elite Platinum, Circulon Contempo and Circulon Espree.  Widely available at major department and specialty stores nationwide, Circulon is offered by Vallejo, California- based Meyer Corporation U.S., the largest cookware company in the country.  In addition to Circulon, brands sold by Meyer Corporation U.S. include Anolon®, Farberware®, KitchenAid®, Rachael Ray,® Paula Deen® and SilverStone

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