Whom You Know: SUPERSMILE® LAUNCHES NEW FLAVORED TOOTHPASTES WITH FRESH NEW LOOK Supersmile Adds Cinnamon, Green Apple and Mandarin Mint to its line of Professional Whitening Fluoride Toothpaste All Highly Recommended by the Top Teeth Panel of Whom You Know!

Wednesday, December 1, 2010

SUPERSMILE® LAUNCHES NEW FLAVORED TOOTHPASTES WITH FRESH NEW LOOK Supersmile Adds Cinnamon, Green Apple and Mandarin Mint to its line of Professional Whitening Fluoride Toothpaste All Highly Recommended by the Top Teeth Panel of Whom You Know!

Supersmile, the #1 whitening brand recommended by cosmetic dentists, is proud to announce the launch of three new refreshing toothpaste flavors: Cinnamon, Green Apple, and Mandarin Mint. In conjunction with the 25^th anniversary of the brand’s hero products, the Icy Mint and Original Mint toothpaste, Supersmile is adding these three new flavors while staying true to the award-winning formula dentists and patients around the world have grown to love. The Green Apple and Mandarin Mint fill the room with a fresh delicious smell while the Cinnamon sends a burst of flavor to your taste buds while you brush. They provide even more choices for people with discerning palettes to brush their way to a whiter, brighter, more magnificent smile.

The five flavored toothpastes are the first products from the line to introduce the new, sleek packaging of the entire Supersmile collection. Clean, crisp and vibrant, this new look is sure to be an eye catcher for the everyday shopper.

Developed by the celebrated “Father of Aesthetic Dentistry,” Dr. Irwin Smigel, Supersmile Professional Whitening Fluoride Toothpaste is the ONLY whitening toothpaste clinically proven to remove stains on both artificial and natural tooth surfaces, including bondings, veneers, caps, crowns, dentures and braces, and also enhances professionally bleached teeth. Backed by safety, convenience and efficacy, Supersmile was invented specifically in response to Dr. Smigel’s patients whose newly bonded teeth stained too quickly.

Supersmile Professional Whitening Fluoride Toothpaste is formulated with CALPROX®—a proprietary form of calcium peroxide that gently dissolves the protein pellicle on teeth to which stains, plaque and bacteria attach. Without this clear, sticky substance to latch onto, stains are brushed away, leaving teeth noticeably smoother and whiter. Because it doesn’t penetrate the tooth surface, it won’t cause sensitivity, and without harsh abrasives, it won’t compromise tooth enamel. In fact, it safely and effectively brightens teeth 273% better than the leading national brand.

The Top Teeth Panel tried out the Supersmile Toothpastes, and they rave:

What more can you ask for to begin with than the super snazzy, colorful packaging that I opened with my 5 flavor pack of supersmile professional whitening toothpaste? I received my package of flavored toothpastes, conveniently a couple weeks before my semi-annual dental checkup. I have previously used a multitude of over-the-counter tooth whitening products. Nothing compared to the level of shade difference and longer term durability of the supersmile toothpastes. Even, my dental practitioner asked me if I had recently had my teeth whitenined professionally! Aside from the hygienist and dentist commenting on how great my teeth looked, there was a noticeable difference in looking at the recent holiday family pictures compared to those taken a couple months back. Some other cool things about the Supersmile toothpaste were that fact that they immediately cleared out any coffee or red wine stains I had on my teeth. It seemed to me that the other competition's whitening toothpaste barely did the job. Finally, the coolest thing about the Supersmile toothpaste was the fact that they came in five different favors. Yes, I can't believe Im saying this but I actually look forward to brushing my teeth multiple times a day!

I absolutely love this toothpaste!

A great smile with white teeth can take years off a person. Having spent hundreds of dollars a couple of years ago to whiten my teeth, I should know. The only downside to my whitening was that it did not work on two of my bonded teeth. What I did not know is that there was another alternative to expensive whitening techniques at my dentists. Supersmile, a professional whitening toothpaste, formulated by Dr. Irwin Smigel is a godsend! After 25 years of successful products the company launched three additional flavors to its whitening toothpastes. Now joining the group is delicious green apple, cinnamon burst and mandarin mint. They all make it even more fun to brush as well as well as leaving your teeth feeling clean and fresh. But the best part is the incredible whitening power in each brush stroke. I loved the results from using it for a week. Recommended to use on a dry brush, any signs of my coffee/red wine/soda obsession were eliminated. Even on my two bonded teeth. And don’t worry about sensitivity or gum irritation. Neither reared there ugly faces. The toothpaste was not harsh or abrasive to my teeth or the enamel. Plus, with fluoride as part of the ingredients, my teeth were further protected from cavities. What a wonderful product that seemed to have so many perks and uses and was true to its word. Cheers to a healthier, cleaner and whiter smile!

When I find products I like, I tend to stick with them and don't stray much. When I got the Supersmile toothpaste set, I was a bit skeptical at first. I quickly learned I had nothing to worry about. I have now found my new favorite toothpaste. Out of the 5 flavors offered, the Mandarin Mint was my favorite. It had that citrus-y, minty clean that complemented each other nicely. After brushing, I had that just brushed, clean feeling for hours. I have sensitive teeth, and after several uses, the toothpaste didn't bother my teeth. I could even tell my teeth became whiter the more I brushed. I would absolutly continue to use this toothpaste.

Whom You Know highly recommends Supersmile toothpaste in conjunction with visits every six months to Dr. Garo Nazarian of Cosmopolitan Dental! Mover and Shaker Dr. Garo Nazarian is the Best Dentist in Manhattan, and if you don't go there yet, call Helen now at (212) 683-1960! http://cosmopolitandental.com/

Supersmile has a loyal following among Hollywood and fashion A-listers including Kelly Ripa and Mark Consuelos, Jennifer Lopez and Marc Anthony, Bruce Willis, Justin Timberlake, Johnny Depp, Kristen Bell, Jimmy Fallon, Adam Sandler, Diane von Furstenberg, Betsey Johnson, Calvin Klein and more.

The three new flavors arrive in Spring/Summer 2010 at Dillards, Blue Mercury, CO Bigelow, Ulta, Douglas Cosmetics, beauty.com, skinstore.com, dermstore.com and supersmile.com.

Suggested retail price: $21 for 4.2 oz tube (3 month supply)

# # #

Supersmile® Intelligent Smile Care™ is a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulations designed to deliver the most comprehensive, safe and effective oral care—at home—to prolong the health and beauty of teeth and gums between dental visits. Supersmile, formulated with the proprietary whitening ingredient CALPROX®, is an invention of Dr. Irwin Smigel, president and founder of the American Society for Dental Aesthetics and world-renowned “Father of Aesthetic Dentistry.” Supersmile is sold online at www.supersmile.com, and in fine department stores, pharmacies and niche/specialty retailers across the US, Canada, UK, France, Germany and Spain.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/