Whom You Know: Audi launches new partnership with Dallas NBA, NHL teams and American Airlines Center

Friday, January 28, 2011

Audi launches new partnership with Dallas NBA, NHL teams and American Airlines Center

Audi launched a partnership with the NBA Dallas Mavericks, the NHL Dallas Stars, and American Airlines Center, as part of a new sponsorship that includes naming rights for the new Audi Club available to Platinum Level ticket holders at American Airlines Center.

“Dallas is a thriving market for Audi and a relationship with these successful franchises, and this exceptional venue, fits well with our progressive brand,” said Scott Keogh, Chief Marketing Officer, Audi of America.

The Audi Club features a unique blend of seating, dining, entertainment, and meeting space all nestled into the south end of the arena. The new Audi Club features an inviting atmosphere and new look for the restaurant. Images of Audi luxury vehicles are prominently displayed on the walls throughout the restaurant. Additionally, guests can learn more about the Audi lineup at a kiosk conveniently located in the restaurant.

“We are very pleased to have this partnership with Audi and proud to have their name attached to one of the most popular gathering spaces at American Airlines Center,” said Brad Mayne, President and Chief Executive Officer of Center Operating Company, the company that manages American Airlines Center. “The Audi brand mirrors the level of sophistication and excellence that the Platinum Level of American Airlines Center is known for.”

The Audi Club at American Airlines Center follows commitments Audi has made at the venues of other sports teams with passionate fans, including Yankee Stadium and the New York Yankees and FedEx Field and the Washington Redskins.

ABOUT AUDI
Audi of America, Inc. and its 277 U.S. dealers offer a full line of German-engineered luxury vehicles. Audi sold more than 100,000 vehicles in the U.S. for the first time in 2010, finishing with the year with 101,629.. Between 2010 and 2012 the Audi Group plans to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

ABOUT AMERICAN AIRLINES CENTER
Consistently ranked among the top ten arenas in the world for ticket sales by industry publications, American Airlines Center is home to the Dallas Mavericks, the Dallas Stars, and the Dallas Vigilantes. Since opening in 2001, American Airlines Center hosts 200 events annually. Some events proudly hosted at American Airlines Center include: NBA All-Star, NHL All-Star, NBA Finals, Ringling Bros. and Barnum & Bailey Circus, U2, Paul McCartney, Billy Joel, Black Eyed Peas, Britney Spears, Lady Gaga, UFC 103, Winstar Casino’s BigDNYE, Disney on Ice, Walking with Dinosaurs: The Arena Spectacular, and many more.

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