Whom You Know: Gotham Gadgets: Lenovo Speeds Up PC Performance with Enhanced Experience 2.0 for Windows 7 Features the world’s fastest-booting Windows 7 PCs with boot times under 10 seconds

Friday, January 7, 2011

Gotham Gadgets: Lenovo Speeds Up PC Performance with Enhanced Experience 2.0 for Windows 7 Features the world’s fastest-booting Windows 7 PCs with boot times under 10 seconds

Lenovo (HKSE: 0992) (ADR: LNVGY) today launched Lenovo Enhanced Experience 2.0 for Windows 7 - the latest version of an exclusive certification only available on Lenovo products. Enhanced Experience 2.0, the second generation of the Windows 7 performance and optimization program for PCs preloaded with Windows 7 originated by Lenovo, features improved and industry-leading Windows start-up and shutdown performance and other optimization features for Lenovo consumer and business PCs. Lenovo Enhanced Experience 2.0 for Windows 7 will come on a wide range of Think and Idea-branded PCs beginning in Q1 2011.

Key Benefits
Customers can start their Lenovo PC on average 20 seconds faster than a typical Windows 7 computer² thanks to Lenovo RapidBoot technology featured on all Enhanced Experience 2.0 PCs.

On select Lenovo EE 2.0 PCs with optional RapidDrive SSD technology, users can start their PCs in less than 10 seconds,¹ and open applications two times faster.³ Lenovo PCs with boot times under 10 seconds include the new IdeaPad Y570 and Y470 laptops.

Idea-branded PCs with Enhanced Experience 2.0 are optimized for consumers for multimedia with Enhanced Digital Audio and HD graphics.

Think-branded PCs are optimized for businesses with robust security tools and rich Web conferencing features.

“Since the launch of Enhanced Experience, the feedback worldwide has been straightforward – ‘we want more!’” said Dion Weisler, vice president, business operations, Lenovo. “We believe the Enhanced Experience 2.0 for Windows 7 will offer even greater value for business users who value how the performance advantages of ‘EE’ can be deployed across their entire fleet, and consumers who just love the fact that their PC can start-up faster.”

“Lenovo’s Enhanced Experience 2.0 program extends Windows 7 performance even further,” said Steve Guggenheimer, Corporate Vice President of the OEM Division at Microsoft Corporation. “This program exemplifies how the collaboration between Microsoft and our hardware partners leads to improved experiences for our joint customers.”

Customers can identify Lenovo Enhanced Experience 2.0 PCs through a special Lenovo Enhanced Experience 2.0 for Windows 7 certification sticker affixed to them. All Enhanced Experience 2.0 PCs feature RapidBoot technology, which uses a range of proprietary optimization techniques to deliver even faster start-up and shutdown. With RapidBoot technology, Lenovo PCs start up on average 20 seconds faster than a typical Windows 7 PC²and offer 28 percent faster shutdown speeds². Lenovo Enhanced Experience 2.0 PCs with optional RapidDrive SSD technology perform even faster by using a Solid State Drive in addition to, or instead of, a regular hard drive (varies by model). RapidDrive SSD technology offers two times faster application performance³ and even faster Windows 7 performance, including boot up times in less than 10 seconds on select Idea PCs.⁴

Lenovo Idea-branded PCs with Enhanced Experience 2.0 feature optimized multimedia with Enhanced Digital Audio and HD graphics as standard. Enhanced Digital Audio includes a range of audio features such as Dolby^® or SRS^® audio, JBL^® speakers, enlarged speaker chambers, surround-sound output and vibration-reducing speaker designs.⁴

Think-branded PCs with Enhanced Experience 2.0 offer robust security features and rich Web conferencing. Security tools⁴ include a fingerprint reader that can be used to power-on the PC, optional self-encrypting hard drives, BIOS port lock settings and Hardware Password Manager for deploying security features across a fleet of PCs. Meanwhile, features such as high-definition webcams with advanced white-balancing settings, digital array microphones with a speakerphone mode, and keystroke noise suppression technology that automatically detects when a user types during video chats and suppresses the noise of keystrokes, deliver a rich Web conferencing experience⁴.

Enhanced Experience 2.0 Boot Up Challenge at CES 2011 in Las Vegas
At CES 2011, Lenovo will demonstrate the world’s fastest-booting Windows 7 PCs¹ and host the “Lenovo Boot Challenge” at Lenovo’s technology showcase in the AquaKnox Restaurant located in The Venetian Hotel. The first place winner with the fastest booting Windows 7 PC will have a chance to win US$10,000.⁵

For more information please visit www.lenovo.com/win7ee.

Join Lenovo at the AquaKnox Restaurant in The Venetian During CES
Lenovo has transformed the AquaKnox Restaurant located in the Venetian Hotel into the Lenovo Showcase during CES. Members of the press are invited to stop in to speak with Lenovo’s product experts and to see the company’s latest products across the Think Idea and Mobile Internet lines. Those not attending CES can experience the show through video commentary from Lenovo executives and partners in Las Vegas on LenovoVision, Lenovo’s YouTube channel. Lenovo’s CES activities will also be promoted via Twitter using the #lenovoces hashtag.

For the latest Lenovo news, subscribe to Lenovo RSS feeds or follow Lenovo on Twitter andFacebook.

About Lenovo
Lenovo (HKSE: 0992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information seewww.lenovo.com.

¹Refers to Microsoft VTS Test Tool measuring total boot time (time taken from power on until boot complete (defined as CPU no longer being used to load Windows 7 and start-up applications). Specific claim refers to IdeaPad Y570 production PCs running Windows^® 7 Home Premium with Intel Core™ i7 2820QM, 4GB DDR3 memory, discrete graphics card and 64GB SSD.
² Testing conducted by CNET Labs, Beijing in November 2010, using the independent Microsoft VTS tool to measure start-up, shutdown, resume and other Windows 7 performance measurements. 42 competitors PCs were tested from Acer, Apple, Dell, HP, Samsung, Sony and Toshiba, representing both commercial and consumer desktop and notebook products at mainstream price points. These were compared with comparable Lenovo products. Data from competitors and Lenovo PCs were averaged and compared to calculate the claims used.
³Example based on identical configuration IdeaPad Y570 without RapidDrive using standard 500GB 5400rpm 2.5” SATA HDD (8secs). Other application tests were performed with similar results.
⁴Not all features available on all models. Check detailed specifications and selling features for further details on specific models.
⁵Official contest rules and eligibility available at AquaKnox in the Venetian Hotel.

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